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New apps are continually being developed across the globe. These days, it is fair to say that any random Joe (with a little bit of software knowledge) can develop and publish an app. As your digital marketing gurus, it’s our job to stay atop the technological world. With the sheer amount of apps being produced daily for a variety of different purposes, most of them are not particularly newsworthy. However, one recently developed application has certainly caught our eye and generated...

Running a small or medium sized business can sometimes feel like you are wading through dark water. When it comes down to how you run your business, there is never a definite and apparent answer as to how things should be done. Not only are the Generate Your Audience team running our own business, but we are also a popular marketing firm, so we have a relatively deep understanding of how to split your finances.   What portion of your budget must be...

With the start of a new decade, many businesses are evaluating their digital marketing plans and considering where improvements could be made for the next ten years moving forward. Regularly assessing, analysing and rectifying your marketing processes are important actions that encourage good marketing outcomes. The fact of the matter is that trends do change. Audiences do change. Direction does change. Therefore, your marketing needs to be altered to stick to these ever-swerving paths too. For some businesses, 2020 could mark the...

Many financial analysts are strongly predicting that Australia will be impacted by a recession in the new decade. Some are stating that this may occur as early as 2020. There are a number of indicators that suggest our country is teetering on the edge of recession. These include a stall in wage growth, a stagnant property market and poor retail sales. Arguably, the economy is already in complete turmoil. Other countries across the globe are also experiencing a confusing economic period, including...

Statistics state that there are more than 50 million businesses who have created business pages on Facebook. Additionally, it was recently estimated that there are more than 25 million businesses registered on Instagram. There is no denying that almost every business across Australia is using social media as part of their marketing strategy. Time and time again, social platforms prove to be an excellent space for attracting both B2B and B2C interest. Although, to achieve success on social media, it is critical...

Sales. Sales. Sales. They are everywhere. Especially during the holiday sales period, it is difficult to walk anywhere beyond the front door of your house without seeing a bright red sale sign. As many people have encountered in recent years, the sales are now creeping closer to home, as Black Friday often equals a bombardment of digital marketing emails from e-commerce businesses. Every year, Black Friday bargains get more intense, and businesses are starting to feel the anxiety months before it all...

In the world of social media and technology, controversies are constantly arising. Typically, debate will develop around the most popular apps and creatively designed platforms. In some cases, the argument will surround the core features of the app, but other times it may reflect on how society is destructively making use of or reacting to the app. As one of your key social media marketers and analysers, it is our responsibility to stay abreast of relevant app trends and digital news....

Ten years ago, the best marketing agencies were raving about the benefits of content marketing on Facebook. Mark Zuckerberg exposed himself as a clear leader in the social media realm. In fact, Facebook was the key platform kick starting social media altogether. It managed to ignite an entire industry and breathe life into stale marketing strategies. However, technology is constantly evolving and, as a result, marketing trends can change. Facebook has recently celebrated its fifteenth birthday and, in the technological world,...

According to Hootsuite, at least one billion people across the globe are logging into Instagram each month in 2019. As the popularity of this photo-centric (or as some may argue, ego-centric) platform continues to blossom, so do the tricks that will allow your profile to gain popularity. With more people searching and posting on Instagram than ever before, it is crucial that we source new and inventive ways to race ahead of competitors and make noise in a very busy channel. Generate...

Let’s talk tactics. We’ve identified two tactics to trial for your business that is a guaranteed way to grow your following and sales conversion. The challenge; The challenge that you first must understand is that in the app, no one can actually find you unless they search your exact username with zero spelling errors. Here’s tip one: Share your Snapchat QR code or handle outside the main network and on other social channels and webpages. You can use your Snapchat code as your profile...