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With the start of a new decade, many businesses are evaluating their digital marketing plans and considering where improvements could be made for the next ten years moving forward. Regularly assessing, analysing and rectifying your marketing processes are important actions that encourage good marketing outcomes.
The fact of the matter is that trends do change. Audiences do change. Direction does change. Therefore, your marketing needs to be altered to stick to these ever-swerving paths too.
For some businesses, 2020 could mark the perfect year to initiate a company re-brand. If your digital presence is lacklustre, underperforming or misrepresentative of your business, then flipping things on their head could be the most effective way to encourage change.
However, most businesses will discover that they do not need to act so drastically. Perhaps some things only need to be tweaked in order to rev up the sales engines.
One of the best ways to rejuvenate your business is to engage with quality web developers and revive your website. A few pokes, prods and pinches from professional website designers might be exactly what you need to re-attract a stale audience or establish your brand in a complex scene.
In 2020, there are various trends and necessities that local web designers are swaying towards when creating new websites. As a trusted digital marketing firm in Australia, we keep up-to-date with all website trends in order to deliver the best website development services to our clients. Below are some of the key pieces of advice we have for businesses across Australia who are looking to amplify their online presence through a revitalised website.
Keep it clean
In the past few years, we have seen many popular brands favouring simpler and cleaner web designs. The reason for this is to present a modern, confident and relaxed aesthetic which can encourage viewers to trust the brand. At the end of the day, there is no need to over-complicate your website if it is not necessary. Additionally, a simpler website will often result in quicker loading speeds for your pages, and therefore improved audience retention.
Focus on the important things
Your home page should emphasise the most important values, services or products associated with your brand. These features should be demonstrated through the wording and imagery. Keep in mind that within the first three seconds of viewing is when your audience makes their impression of you, so you need to ensure that your message is plastered front and centre. If your purpose is confused, your audience will be too!
SEO is your best friend
Never underestimate the importance of search engine optimisation during the creation of a website. Not only should you consider incorporating keywords where possible, but the backend of your site must be established in a way that is readable and likeable by search engines.
Make it easy for the viewer
Key information should never be difficult to find on your website. Including links wherever possible will allow your audience to easily navigate through the site and unveil the details they require. It will also improve your bounce rate and encourage viewers to continue viewing the site for as long as possible. If you sell products, the purchasing process should be so simple that a monkey could buy from you. If you sell services, the Book Now button must be prominent on every page within your site.
Consider landing pages for your targeted campaigns
While the visual beauty and effectiveness of your website is paramount, it still might not be the perfect answer for securing customers. If you are creating social media campaigns or engaging with digital advertising, it could be more effective to send your target audience to a landing page rather than your generic site. In doing so, you are strictly directing their purchasing journey and ensuring that all content is relevant and relatable to them.
Leave it to the professionals
Website creation and website management are challenging tasks. As a business owner, it is likely that you are too busy with the operational and financial aspects of your business to get caught up in digital marketing. Most companies find it is more fruitful and relieving to pass the job of website maintenance onto a professional marketing team.
For a complete website refresh, you will need to work with a popular website developer nearby. The best website developers in Sydney will have also have an in-house search engine optimisation team who can ensure your site is created with optimal search-ability and functionality.
The skilled team at Generate Your Audience have assisted hundreds of business across New South Wales and Australia to design websites that are guaranteed to draw clientele. For a comprehensive digital marketing company that provides social media management, website design, SEO and more, get in touch with one of our team members.