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Re-jig your website. While it is important to stick with your current website design/layout for consistency (so your audience can recognise your website and not have to continually re-learn how to navigate it), a semi-regular switch-up will help breathe life into a stale online presence. At Generate Your Audience, our website development and website design team recommend regularly examining your website to see where improvements can be made. Realistically, your website needs to be reviewed every six months to ensure that...

Ranking high on the Google search engine is critical for the success of your business. No matter what industry you are in, implementing an effective and practical search engine marketing strategy is vital for attracting new clients to your brand and securing profit. SEO Sydney gives your brand visibility which is essential in the buyer’s journey. If your company cannot be seen, nobody will know to purchase from you after all. If you are new to the marketing world, you might...

With the start of a new decade, many businesses are evaluating their digital marketing plans and considering where improvements could be made for the next ten years moving forward. Regularly assessing, analysing and rectifying your marketing processes are important actions that encourage good marketing outcomes. The fact of the matter is that trends do change. Audiences do change. Direction does change. Therefore, your marketing needs to be altered to stick to these ever-swerving paths too. For some businesses, 2020 could mark the...

Google My Business (GMB) is definitely a must-have when it comes to operating a business at any level, but there’s also a level of strategy that needs to be considered when doing so. There is really no end to how strategic you want to work GMB into your digital marketing plans for 2020, especially with voice search optimisation now a major player. So, ready player one? Let’s start with the basics to get you thinking on the right track. Claim it Every...

A real breakdown on how Search Engine Optimisation (SEO) works. What you can do to navigate heavy fees from agencies. Most importantly, learn to compete as businesses begin the race to leverage Voice Engine Optimisation (VEO) in 2019. Search Engine Optimisation (SEO) SEO embodies techniques, tools and strategy that allows the information you publish on your website to be discovered, improving and maximising reach. Your web content is later ranked against similar websites on search engines like Google, Yahoo!, Bing etc. Keywords...

You Can’t Measure Effort But You Can Measure PPC PPC is a great indication, not only that you’re meeting deliverables and KPI’s, but it’s pretty easy to read & evaluate if your content, campaign, or communication sucks. How Much Is PPC Advertising? The actual pricing of PPC can be called CPC — Cost Per Click. CPC is what you pay, however it’s no set-rate, it can vary depending on who you’re advertising with, what you’re advertising for, and how in-demand the advertising space...

Firstly. What is e-commerce? E-commerce is short for electronic commerce. Also known as EC. EC is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network. These business transactions occur either as business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C) or consumer-to-business (C2B). The online world we live in. What defines an online marketplace? “An online marketplace is a website or app that facilitates shopping from many different sources. The operator of the marketplace does not own any...

By now, you clever marketeers have already established a sound understanding of Digital Marketing & all that encompasses it. So, we’ve taken some time to outline and highlight key strategic focuses to pay attention to, and incorporate, into your digital marketing plans for 2020. Take a look at what’s trending in 2019 to get you there quicker. #TRENDING Voice Search It is estimated by Klick that by the year 2020, 30% of the web browsing will be done without touching the screen. In addition...