The story
Two retail guys who started an agency at night.
We started GYA in 2015. Back then Brett and I both worked at Myer during the day and built the agency at night. Brett was General Manager looking after NSW and ACT, a store portfolio worth over a billion dollars. I was a store manager running multiple stores across NSW, a bit over 60 million between them.
We took what we learnt inside one of Australia's biggest retailers, the targets, the accountability, the "why is this number down and what are we doing about it by Thursday" conversations, and used it to run a digital marketing company.
We never set out to work in a niche. Then about seven years ago we took on a dental practice, The Caringbah Dentists, run by Dr Ram. It went really well. Well enough that the practice expanded, people noticed, and the referrals kept coming. Today we manage over 100 dental clinics, and about 30 other industries on the side.
What we don't do
- We don't take on two dental clinics within 7km of each other.
- We don't give you excuses.
- We don't beat around the bush.
- We don't set unrealistic expectations.
- We don't take you on as a client if we think you're a bad fit.
- And we don't do any marketing for ourselves. The money you pay us goes towards your marketing, not ours.
What we do do
- Work hard. Work our team hard, and keep them accountable.
- Find the problem, then fix it.
- Fill your books the ways we know how to: Google Ads, lead generation through a platform we built ourselves called SmileOX, and local SEO (the map listing), because nobody scrolls down to the organic results anymore.
- Get AI noticing your site, so when someone asks ChatGPT or Google's AI for a dentist, your chances beat the clinic down the road.
We genuinely get anxiety when your books are empty. So we go and fix it.
