We're not going to tell you why you should hire us.

We started GYA in 2015. Back then Brett and I both worked at Myer during the day and built the agency at night. Brett was General Manager looking after NSW and ACT, a store portfolio worth over a billion dollars. I was a store manager running multiple stores across NSW, a bit over 60 million between them.

We took what we learnt inside one of Australia's biggest retailers, the targets, the accountability, the "why is this number down and what are we doing about it by Thursday" conversations, and used it to run a digital marketing company. That conversation is the one most agencies have quietly designed themselves out of. We kept it.

We never set out to work in a niche. Before the first dentist there were cafes, retailers, tradies, gyms and professional services. Then about seven years ago we took on a dental practice, The Caringbah Dentists, run by Dr Ram. It went really well. Well enough that the practice expanded, people noticed, and the referrals kept coming.

Today we manage over 100 dental clinics and around 30 other industries. Dental is what we're known for. It's not all we do.

What we don't do

• We don't take on two dental clinics within 7km of each other, so we're never bidding against ourselves with your money.
• We don't give you excuses.
• We don't beat around the bush.
• We don't set unrealistic expectations, and we won't promise you page one by Friday.
• We don't take you on as a client if we think you're a bad fit.
• And we don't spend your money marketing ourselves. What you pay us goes towards your marketing, not ours.

What we do do

• Work hard. Work our team hard, and keep them accountable.
• Find the problem, then fix it.
• Fill your books the ways we know how to: Google Ads, lead generation through a platform we built ourselves called SmileOX, and local SEO (the map listing), because nobody scrolls down to the organic results anymore.
• Get AI noticing your site, so when someone asks ChatGPT or Google's AI for a business like yours, your chances beat the one down the road.
• Talk to you every fortnight, so you always know where things are at.

We genuinely get anxiety when your books are empty. So we go and fix it.

The expensive part was never generating the enquiry. It's the next five minutes. An enquiry answered inside a minute behaves completely differently to one answered the next morning, and most businesses answer the next morning, because the phone rang while everyone was busy.

SmileOX answers instantly, from any source. It asks the questions your team would ask, scores the enquiry hot, warm or cool, nurtures the ones that aren't ready, texts back the calls you missed, and hands over to a human the moment a human is needed.

Your team only speaks to people who are ready to book.

See how SmileOX works