Industry competition is what makes marketing challenging. If your competition is searching for new clients in your space, but they’re winning all the clients, then you are faced with two options: make your marketing better than theirs or start looking for clients in new ways and new places.
Here’s an example… Your Facebook advertising is getting no return because a competitor is stealing all the consumer attention. You can either aim to enhance your Facebook ads so they get more traction than your competitor, or you put your budget and creativity into a new space and new market, like Google ads or Facebook ads.
There is no right or wrong answer here. You will need to do your due diligence in researching the best option for you. Sussing out your competition’s marketing is a good way to see what you’re up against. You should never copy your competition, as this will always leave you two steps behind them and still chasing the customers they’ve already won.
Our Solution: Get Innovative
There are many ways you can market your business without spending a dollar. These include social media marketing, small-scale email marketing, events, and word-of-mouth. Unfortunately, organic (unpaid) marketing will never have the same return as paid marketing. Especially in the digital world, paid advertisements and marketing investment ensures you can reach a larger audience.
As a business owner, it’s important that you view your marketing budget as an investment rather than an expenditure. Provided you are spending your money in worthwhile areas, it is money well spent. To really make advancements in your marketing, you need to be willing to lay down the cash.
Web Development Sydney
Currently, our digital marketing agency is seeing excellent return on web development. A website is often the first impression a potential customer has of your business. A well-built, easy-to-navigate and attractive business website creates a wonderful first impression that can carry your client through from a lead to a conversion. However, an outdated, old-school website that is clunky will scare people off.
It is also the case that through careful web development on the backend and through informed capitalisation on search engine optimisation techniques during the new website build, your website will be able to reach more customers than ever before. People rarely go into the second or third Google page and many often favour the businesses at the top, because they see these as the most major businesses – for this reason, a professional SEO Sydney partner can go a long way.
At Generate Your Audience, we have clients in the medical, e-commerce, community services and not-for-profit fields, and more – and every single client that has focused on website development Sydney is currently getting outstanding ROI. To us, that presents strong evidence that money spent can be money gained.
Rapid rise in global app
On another note, people are spending more time on mobile and desktop apps than ever before. With the rapid rise in global app downloads, there’s no way app usage is slowing down. Service-based companies might like to have a booking system app or an informational app as a value-add for clients. Product-based companies may be able to convert their e-commerce desktop site into an app to attract a new sector of their audience and simplify the buying process for customers. When it comes to digital marketing Sydney businesses are increasingly relying on Generate Your Audience.
You may also like our examples of digital marketing