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SNAPCHAT: Free marketing advice for 2020 Part two

Let’s talk tactics.

We’ve identified two tactics to trial for your business that is a guaranteed way to grow your following and sales conversion.

The challenge; The challenge that you first must understand is that in the app, no one can actually find you unless they search your exact username with zero spelling errors.

Here’s tip one:
Share your Snapchat QR code or handle outside the main network and on other social channels and webpages. You can use your Snapchat code as your profile photo, too, to draw more attention to the fact you have a Snap account. Be cautious not to go too hard with the Snapchat promotion on other networks though in case you annoy the portion of your audience who doesn’t have a Snapchat account. (Remember Snapchat has incredible depth in ages 34 and below.)

Tip two:
Whenever a customer receives a confirmation of purchase email, try adding your Snapchat Code or handle to the body copy. Receipt emails have a huge 71% open-rate compared to regular emails (seen as spam) which only get around a 22% open-rate. It’s an effective way to increase your following. Another idea is to incentivise it for the consumer, by simply stating that they will receive an exclusive promotional code if they choose to follow your Snapchat account. (Promotional offers, exclusive to your Snapchat users, is a fantastic way to measure your return more purposefully.)

Snapchat Tactical advice for 2020 – Build your social media platform around this marketing strategy.

Download and share your snaps on other channels.
This can also be very powerful and is a way to keep your content circulating for life, because as mentioned in part one, Snaps disappear within 24hrs of going public.

Try compiling a video compilation of your Snaps and segment them into categories, then publish on other channels like YouTube. This allows followers who don’t have Snapchat,theopportunity to see what you’re doing.And, it’s a permanent place to hold your content that can embody your SEO and VEO tactics in the description areas provided.

Be content cautious and don’t overdue the self-promo. 45% of users will unfollow you if the self righteousness becomes too much to handle. Keep it raw and honest, nonchalantly adding your product and services into the mix.

Using links from bitly is the more favoured way to add text links to your Snap Stories. Bitly demonstrates its measuring services by tracking the clicks, so, this will add depth to your key metrics to look out for.

Here are some Snapchat tips to grow your brand and business by 2020.

Tip one:
Post ‘’a day in the life content’’as often as possible. This should be the majority of your content, and, a great explanation of what this looks like, is to observe the examples of DJ Khaled, previously mentioned in part one.

Khaled would Snapchat running on the treadmill, talking to his chef or colleagues in music, jet-skiing across Miami, and even showering. We’re not suggesting you take these extremes, but one commonality each of these wacky posts shared, were his catchphrases and in some form his product placement, or information to an upcoming release.

Tiptwo:
Product teases. Teases a new release via Snapchat builds hype and allows organic marketing to enter the realm with word of mouth. Again, Snapchat is supposed to be exclusively personal content that your followers will want to be excited about.

Tip three:
Product placement. For example, if you’re coming out with new season shoes at your clothing label, ensure that these are present in all videos leading up to the release. You won’t even have to mention anything about them if they are well-placed.

Tip four:
Product codes.Create product codes exclusive to your Snapchatfamily. This is a sure fire way to expand your reach.

Tip five:
Reach out to influencers. Find and network with relevant social media influencers withinyour niche market, and allow them the opportunity to promote an exclusive discount code to share with their audience. This is a simple tactic to benefit both parties.

Tip six:
Invite an influencer to takeover your account for the day.

The cross pollination of accounts is extremely worth your while. Be sure to cross promote across all your channels in the lead up to the big day so that you will maximise the engagement.

Speaking of engagement.

Snapchat only has 3 metrics that can identify where your missing impressions are. They are; views, screenshots, and replays. This is a really straight forward way to see if your content is resonating with your audience.

Another metric to remember is that bitly link you may or may not post in the copy from time to time. These links are measured accurately and can be a great addition to those promo codes mentioned when compiling a thorough analysis of your campaigns.

Snapchat has certainly come a long way, and with the loyal following is still boasts, it’s no wonder why global companies are investing heavily into it. Don’t forget, the most you’re spending on Snapchat is time, after all, it’s free!

If you’d like a Snapchat strategy package, tailored to meet your needs, reach out to the team at GYA for a complimentary Snapchat guideline for 2020 to maximise your reach. We can also price your content production as a quarterly, half-yearly or annual package, as well as plan timeline campaigns that meet your goals and coincide with our content partnership program.

SNAPCHAT: Free Marketing Advice for 2020 Part one

Snapchat was created in September 2011 and has steadily grown an impressive following since then.

Snapchat is a multimedia messaging app used globally, created by Evan Spiegel, Bobby Murphy, and Reggie Brown, former students at Stanford University, and developed by Snap Inc., originally Snapchat Inc.

At one stage, it is believed that Snapchat had the opportunity to be bigger than instagram, had it not been for instagram adding a not too dissimilar feature called ‘’Story’’ in August of 2016. This move was to compete with Snap inc. and subsequently converted over 400 million users to instagram.
Snapchat were the originators of the ‘’My Story’’ concept, a feature that allows users to upload ‘a day in the life’ real-time content that can be shared with anyone who uses the app.

Snapchat took a knock from the Facebook-owned company, but still remains a pivotal force in brand awareness, particularly targeting meaningful messages to its users.

Snapchat has over 147million active users everyday, 71% of them are under the ages of 34, so, if a portion of your audience fits this description, Snapchat can be extremely worth your while.

On average,Snapchat is opened 25 times a day by its users that spend around 30 minutes of their time flicking through new &subscribed content on a daily basis. This is great retention for such a deep market.

How does Snapchat work?

Firstly, Snapchat marketing is different from other social network advertising platforms such as, Facebook and Instagram.

Snapchat is not a full-blown messaging network,and content is lost forever, or within 24hrs, once it’s viewed.
Also, you don’t have a public facing profile like Instagram and Facebook, but the the fact that content disappears once it’s consumed, can actually be beneficial for your brand, creating excitement, impulse and urgency. This, is what makes Snapchat a force to be reckoned with.

Probably one of the most overlooked factors in Snapchat marketing is that it’s free. If you’re an experienced marketer, you’d be aware that most marketing tools are costly, albeit your time is the only real expenditure on the table here.

Snapchat isn’t like facebook. It’s not money in, money out, it’s all about branding. If you’re wanting to maximise this opportunity, you have to look at it as an all-out strategy that accompanies your business’s main goals.
Snapchat is a strategy, not a tactic.

It’s a long-term goal that can help you build deep and meaningful relationships with the people inside your target market. This is a long-term investment, that may appear irrelevant early on, but most social media strategies are, and will be, a labour of love that can dividends.

Gary Vaynerchuk (@garyvee) explains, it’s not how many followers you have, it’s how many you have that care.

Snapchat is deep not wide, and you are creating fulfilling relationships with consumers that will loyally drive your brand to new heights.

Let’s Be Real

Snapchat isn’t necessarily the platform for polished content, although don’t be surprised to see your favourite entertainment and news channels deliver a full production, but how does the audience feel about this?

People want transparent, exclusive information that they know cannot be found unless following your Snapchat account.
94% of Snapchatters are said to be far more loyal to a brand that is transparent with them. Rather than observing a full production and editing masterpiece.
You can still upload your polished content to support a campaign, but don’t forget to keep it real and add those unedited Snaps into the mix. So, undo the top button on your shirt, loosen-up your top collar, and, relax. You look great.

The Power of Snapchat.

DJ Khaled, the larger than life music mogul, began his career back in the late 90’s, and has become synonymous with releasing ‘urban anthems’ that feature some of the world’s biggest names in music. Importantly, it wasn’t until Khaled started publicly sharing candid, unedited moments into his life via Snapchat, that his career received the accolades he had been striving towards for almost two decades.

In 2015, Khaled began posting short videos of himself on Snapchat, talking to his fans, informing the world, about what his was doing at that very moment. His naturally energetic character, strange habits, and quirky catchphrases made him great real-time viewing for his audience. By early 2016, Khaled had over 2 million people tuning in to watch his content weekly. This notoriety, penultimately led to his healthy major deal signing to Roc Nation, a label famously headed by non other than Jay Z, one of Khaled’s idols, and the most successful hip-hop artist of all time.

That same year, DJ Khaled released his ninth studio album entitled ‘’Major Key’’, one of his catchphrases, and it became his first ever number one album, debuting atop the billboard 200 charts.

Khaled’s marketing strategy had worked.

Khaled used Snapchat to product place his clothing line and would amass over $24million dollars in the coming months.

He received endorsement deals from liquor and food companies, became Snapchat’s first celebrity ambassador, he brokered a shoe deal with Air Jordan, and, more recently, he was named as the new face of Weight Watchers.
Khaled would frequently Snap himself on the treadmill in the gym trying to lose a few pounds, so this move was a brilliant one at that by both parties involved.

Snapchat is tangible, and it can be extremely lucrative. What we’ve mentioned above is some quick insight into the power of Snapchat and why it shouldn’t be overlooked when incorporating into your strategy.

Speaking of strategy, let us offer some tips to get you started.

Read our, SNAPCHAT: Free Marketing Advice for 2020 Part two, now.

Google My Business – Claiming your business, Mapping, NAP, plus more

Google My Business (GMB) is definitely a must-have when it comes to operating a business at any level, but there’s also a level of strategy that needs to be considered when doing so. There is really no end to how strategic you want to work GMB into your digital marketing plans for 2020, especially with voice search optimisation now a major player. So, ready player one? Let’s start with the basics to get you thinking on the right track.

Claim it

Every business that operates offline or online should have a Google My Business listing. We say ‘should’, because, more surprisingly, you will find that more than a quarter of local businesses are yet to be claimed. A Google study in 2016 told us that 56% of local retailers haven’t claimed their Google My Business (GMB) listing. By 2019, this number would drop, but not drastically as you’d expect.

If you’re local, you’re definitely going to want to be seen in those map listings that appear in Google search.
It’s important to note that if your business is claimed, it will look well-maintained. Updated information, great photos, accurate NAP (Name, Address, Phone Number) etc.

If it is not claimed, it may not even appear in a local search. If your business does pop-up in the search engine, like in our example, but you haven’t claimed it, it will say at the bottom of the map listing ‘’claim this business’. You’ll then be redirected to the Google My Business page to get started.

#TIP

Check first.

Google search your business name and see if it appears right of screen like in the example below. As you can see, the business name has been entered in the search bar, and if your digital marketing is managed well, your search should look something like the image below.

google my business

Mapping & NAP

Note that on the Cutri & Co. Barber Shop example, the information provided should be consistent with all web domains, social media accounts and e-commerce sites representing the brand. By keeping everything the same, Google will award you points, and this can improve your web ranking. The critical information of your business is known as the NAP (Name, Address, Phone) and coupled with Google reviews, will preference your business amongst local competitors when a generic search takes place.

Example in this case, if you were to search ‘’Barber Rozelle’’, the business example should appear in the top 3 recommendations, if not the overall number 1 top pick by Google matching with your search.
As you can see, this has been achieved by the marketers in this screen-grab below.

search results

Mapping is much the same to NAP. Google Maps tend to be the preferred navigation option to consumers. If your information isn’t updated regularly, this can effect your overall web ranking and mapping visibility to Google. As Google are constantly doing changes to improve functionality, not to mention keeping up with all the changes to roads/traffic conditions, you will be solely responsible for maintaining this aspect, and advising Google of changes to your business listing and any factors that may hinder a consumer reaching you & your services.

Need help with your Google My Business (GMB) strategy in 2019?

Reach out to us at GYA today for your complimentary consultation and free GMB audit.

What is Voice Engine Optimisation?

Q: If we want to describe voice search in 3 words, what would it be?
A:FAST, RELIABLE, LIFE-CHANGING

VEO is essential to all brand & marketing strategies going forward, and if you don’t have a plan in place to strengthen this strategy, annually and over the next 5 years, you will lose big in the marketplace.

Figuratively speaking, you’ll miss the boat if you don’t get on now. It’s going to be extremely hard for smaller businesses to compete with the mid-size competitors if they start rolling out their strategic phases in the next 2-3 financial quarters.

Many advisors are under the impression that VEO isn’t going to be of immediate concern for larger businesses to be implementing in their SEO strategies right away, however, there is strong evidence to say otherwise. Ageing marketers are ignoring the emerging patterns in Social Media Optimisation (SMO) & localised marketing, which is going to play a huge factor in VEO 2020 and beyond.

Uber Smart.

Marketeers & creative writers alike, never fear, you are still needed for now. Writing great content won’t be substituted by artificial intelligence (AI) in this era.

We’ve still got a little ways to go before we can completely let go and become couch potatoes, but you’ll need to rethink your mindset when sitting down with your team to discuss the variables in a VEO world that is quickly approaching.

More importantly, we’re talking about getting inside the head of your local customer.

Uber has started this SMO strategy already, and It doesn’t take a genius to work out that they willleverage this to maximise their return on investment (ROI) when it comes to implementing the notion below:

When creating your content you’re going to need to understand how your customer talks. All the unique colloquial terms and phrases will come into play whilst copywriting conversational pieces. This is the future, and if you’re thinking like this now, you will have a paramount advantage amongst the rest.

FREE VEO ADVICE

You can win at VEO with a focus on localised marketing, and one key factor — Boosting your Search Engine Optimisation (SEO) strategy with SMO. Be sure to target information to your customers on a micro level and you will takeaway a more in-depth understanding of their needs in real-time. This strategy compliments the needs of VEO in the future and you will be able to compete and meet the demands of your consumer with flair.

Recent Google studies have shown that we can divide our voice searches into 4 categories. We want quick, reliable information, and it has to be credible as well as engaging.
veo

A great stepping stone when optimising your VEO strategy is google my business.

Create & claim your business account, then make sure your listing is fresh &updated periodically or as needed.

Choosing the right categories will reflect back to your website itself.

#TIP: CREATE GREAT VIDEO CONTENT

graph

PAGE SPEED IS A RANKING FACTOR

Voice search is quick… 4.6 seconds loading on average, and it’s getting faster. The average website loads in double that time, so if you haven’t optimised your speed capability you need to figure out a solution ASAP!

Things like minimising your video content to 25mb-50mb (download) will help too. That size is a comfy download for most users at the moment who have basic data plans with their providers.

You don’t have to compromise the content of your video, just look into “adobe media encoder”. This tool can reduce the download size of your video content drastically, it’s amazing and totally worth the investment.

Why Video?
Because video works on all SEO strategies. It’s cool, engaging and enhances the users experience. It gives you a better chance of getting the top spot on any voice & desktop search. This is called ‘’position 0’’.

YELPIS ON THE WAY!

Business insider gave us a look into the market share of voice assistants last year, and it will only get more competitive in the next 12 months leading into 2020. Naturally, Google will want to create a ‘’Google world’’, much like Apple have done with their products & services. The parent company has optimised their products to work cohesively with one-another, and in the past it’s been Apple’s way or a tricky highway.

Interestingly, Google’s voice recognition technology is far superior, and they will look to leverage this by pushing any on-the-fence consumers in the direction of their services.

Companies like Yelp provide a great solution to this issue for marketeers looking to capitalise on the Siri customer. Make sure you’re claiming your business on both of these platforms at a minimum and you’ll have a lot less headaches in your SEO plan for 2020.

#TIP

You’ll need some 5 star reviews. Work hard and let them flow naturally. There’s nothing worse than a business faking reviews and being found out. You lose all domain authority and your dignity— dude, seriously!
PS: Location keywords & phrases will matter! We’re talking mostly “near me” searches after-all.

HOW TO MAKE VIDEO WORK FOR YOUR VEO IN 2019

As mentioned, video can get you the top spot in voice search, this is the poll position, the inside lane, the bookie’s favourite— you get the point. Position zero, better known as the snippet that appears top of screen on the search page, can get your content viewed as a priority. The search algorithm takes keywords and phrases to suggest the best suited content to the user.

Example: If you were to voice search “Hey, Siri, How do I make an omelette?”, You’re more than likely going to see a video of someone teaching you to make an omelette accompanied by a written dot point or numbered ordered on how to do this. Google loves it when you optimise your video content in a call & response type nature.

VEO, BECOMING CREDIBLE, SMO IN 2020

Raise your website domain authority by adding more links, publishing more creative content, encouraging social sharing, and improving the user experience. Google love this, and it will boost your web ranking.

72% percent of people who own a smart speaker say it’s part of their daily routine. We will see this technology become an extension of us as people. VEO and SMO will be paramount to all 3-5 year SEO strategies in 2019, as we all become smarter and better equipped to deal with the ever-changing world we live in— and in part, the world that we have created.

#TIP

Optimise the video title to the exact question people are going to ask it. You’ll also want to optimise the question, and the variables of the question, in the tags.Ideally, you should write a very detailed text description in the box YouTube provides you also staying as close to the video title and tags as possible.

Q: YouTube!?
A: Yes. When creating your content have it published on Youtube. Google own them, so they give it priority.

If you get stuck thinking of keywords & phrases relevant to your page and content, a great website to use is answerthepublic.comcheck them out!

A great trick is to make a list of the best questions you can come up with and try to answer them all. This will be a great indication if you’re on the right track to communicating effectively to your customers.

If you’d like more information on the digital market transformation of 2020, reach out to us at GYA.

The SEO Evolution

  • A real breakdown on how Search Engine Optimisation (SEO) works.
  • What you can do to navigate heavy fees from agencies.
  • Most importantly, learn to compete as businesses begin the race to leverage Voice Engine Optimisation (VEO) in 2019.

Search Engine Optimisation (SEO)

SEO embodies techniques, tools and strategy that allows the information you publish on your website to be discovered, improving and maximising reach. Your web content is later ranked against similar websites on search engines like Google, Yahoo!, Bing etc.
Keywords and phrases are the bread & butter to SEO, and this works cohesively with your webpage content.

Example:
Google search Chiropractor Leichhardt, and you’ll more than likely see the first 3-5 or more results all displaying the commodity & location you searched in a blue page title link. These keywords can also been seen in the text below the title. Adding related keywords & phrases to your content such as; Back-pain, Sharp Pains, Best Chiropractor Sydney, help immensely. Makes sense right?

By implementing the above, you have a greater chance of driving people to your website to check out your information & content.

The Digital Farmer’s Market

If you’re new to the marketing world, or well-immersed in it already, chances are you’ve heard somebody coin the term “Organic growth”.

Organic growth in the marketing world is a win by most standards. Essentially, the aim of the game is to make your web content easy to find and search friendly for your core target market.

The reasoning behind the organic term is to simply imply that you’re “discovered” and “found” by the customer, as opposed to something more direct, like an Ad Pop-up window jumping across your page.

As you’re by now aware, ironically, there is nothing really organic & natural about this process. It’s also very well reported and analysed by teams to change strategies accordingly.

Head’s Up!

For the record, you can make a report do anything you want if you have an agenda. Unfortunately, this tends to be the case for most agencies that aren’t invested in your long term goals.

We’ll tell you what signs to look for in a sec, but first, let’s breakdown what SEO embodies and encompasses.

Why You Need Great Content & Creditability To Succeed With SEO in 2019

The cool kid threw all the parties because he wanted to be popular, and so do you, right?! Well, maybe not you, but your business certainly does if it wants to survive in a competitive market.

Your website ranking is tallied by search engines when websites provide links to your page and your website as a whole.
To companies like Google, links from external websites are considered a vote of confidence in usefulness & relevancy to your content.

Shared links from highly reputable websites have far more pull than lesser known sites. Typically, the more links you gain from reputable websites, the better your website will rank.

Heads Up!

A great way to leverage the “cool kid” theory is to approach a business dissimilar to yours, find something to offer their customers they cannot, (while keeping it relevant to their brand) agree to a cross promotional marketing event or tactic at a low cost to your business to maximise the return on investment, (ROI) and support each other via the digital channels you operate in the lead-up, during, and post-period to the partnered strategy.

Content is KING.

If you aren’t invested in your online content, you will lose in the marketplace.

Content has become so pivotal to your product, now more than ever in 2019. Heavy discounting, supply chain conglomerates, overnight shipping etc, are just a few of the reasons why you need your brand to standout and be reputable amongst your core demographics.

Social Media Optimisation (SMO) is now one of the most powerful platforms to embody a SEO strategy. It’s important to consider SMO when formulating your SEO plan for 2019-2020.

Create a lifestyle for your brand, know your target market, and when implementing SEO tactics for your business, remember to humanise your approach as much as possible without coming across lazy.

When looking for the right strategy to boost your online traffic it’s important to be realistic, open-minded and importantly, creative. No two strategies will ever be the same if marketing team are doing the good correctly.

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