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It’s tempting to begin this article by referring to the Facebook VS Google debacle as an ‘age old debate’, but realistically it is a very modern debate that business owners are only recently having to question. Because digital advertising is still a new concept for many businesses, it can be difficult to understand where the best places to get ROI (return on investment) are. Most people already understand that Facebook advertising and Google advertising are two of the best and most...

When you don’t see any return in your marketing efforts, it’s easy to feel deflated and frustrated. If no new customers have come along thanks to your marketing, and there has been no increase in revenue, you must be left wondering where it all went wrong. As a Sydney digital marketing agency, we often hear our clients say that they turned to us because they had given up on knowing the best ways to use their marketing energy and budget. Being...

What a year it has been! 2020 has certainly delivered more shocks and challenges than was expected, and almost all Australian business have been ‘thrown in the deep end’ with the impact of coronavirus. While some digitally-focused brands have flourished, other traditional and physical brands have flopped, meaning 2021 will be a determinative year for the fate of many Australian companies. Considering how chaotic this year has been, it’s no surprise that time has flown by (you might be looking at...

Re-jig your website. While it is important to stick with your current website design/layout for consistency (so your audience can recognise your website and not have to continually re-learn how to navigate it), a semi-regular switch-up will help breathe life into a stale online presence. At Generate Your Audience, our website development and website design team recommend regularly examining your website to see where improvements can be made. Realistically, your website needs to be reviewed every six months to ensure that...

Generate Your Audience is a full-service digital marketing agency delivering modern and effective solutions for Australian businesses trying to make their mark on the online world. In addition to our popular social media marketing services, content marketing, social media advertising, website development, email marketing, searching engine marketing services, SEO, and web design offerings, we also provide applauded app development services. Having supported many companies and businesses around the country to develop, publish and maintain high-performing, successful mobile applications, we think we know...

As we have discussed in a previous GYA blog article, apps are popular digital tool used by entrepreneurs and business owners to kickstart or enhance their business model. Over the past decade, apps have consistently increased in popularity. There are more than two million apps currently available for download on the Apple App Store – and downloads are taking place across the globe every second. Strategic app development is a hugely trending topic! We’re sure that you have pages of apps...

Apps are immensely popular. That’s a fact. Currently, it is estimated that over 400 million apps are being downloaded across the globe every day. That means thousands of apps are being installed onto devices every single minute. Yes, really – thousands! If you are a smartphone user, we’re certain that you already have plenty of useful apps downloaded onto your device. The simplicity, accessibility and convenience of apps means they are much loved by all people in society. It’s no surprise that...