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Industry competition is what makes marketing challenging. If your competition is searching for new clients in your space, but they’re winning all the clients, then you are faced with two options: make your marketing better than theirs or start looking for clients in new ways and new places. Here’s an example...

In this blog, we’ll provide tips on how to enhance your online content marketing strategy to maximise your reach. The most successful Sydney businesses utilise content marketing as part of their digital marketing Sydney strategy, but as we’re about to go into, they do it in a way that involves boosting the SEO Sydney browsers encounter online. 1. Get into the rhythm of blogging. Blogging is one of the easiest and most common methods of content marketing. Blogging about topics relevant to...

As a Sydney digital marketing firm, we live and breathe the online world. Our team is renowned for keeping atop of the digital trends and offering our clients the most relevant and accurate advice relating to digital marketing Sydney. Here are just five simple steps you can take to jumpstart your digital efforts. 1. With SEO Sydney customers can be reached Once you’re confident that your chosen target market is the correct audience for the type of product or service you’re trying...

  1. Are you being as innovative as possible? Some businesses find that they are always two steps behind their competition and the latest marketing trends. Currently, there is a way you can jump ahead of the trends and ensure your business is the most modern, innovative and progressive in your industry. Just ask yourself by analyzing marketing questions and have a clear idea about the latest marketing trends. This can be done by incorporating an app development plan into your marketing...

Last month, we posted a popular blog article discussing Facebook advertising VS Google advertising. We’ve still got more to say! If your marketing budget is nil, you can still get great returns on organic (non-paid) Facebook and Google efforts. For Facebook, you should be posting weekly updates on your page to engage your followers. You can also build upon your profile organically by ensuring all the contact/informative details are filled, and asking current clients and stakeholders to follow the page. For...

It’s tempting to begin this article by referring to the Facebook VS Google debacle as an ‘age old debate’, but realistically it is a very modern debate that business owners are only recently having to question. Because digital advertising is still a new concept for many businesses, it can be difficult to understand where the best places to get ROI (return on investment) are. Most people already understand that Facebook advertising and Google advertising are two of the best and most...

When you don’t see any return in your marketing efforts, it’s easy to feel deflated and frustrated. If no new customers have come along thanks to your marketing, and there has been no increase in revenue, you must be left wondering where it all went wrong. As a digital marketing Sydney agency, we often hear our clients say that they turned to us because they had given up on knowing the best ways to use their marketing energy and budget. Being...

What a year it has been! 2020 has certainly delivered more shocks and challenges than was expected, and almost all Australian business have been ‘thrown in the deep end’ with the impact of coronavirus. While some digitally-focused brands have flourished, other traditional and physical brands have flopped, meaning 2021 will be a determinative year for the fate of many Australian companies. Considering how chaotic this year has been, it’s no surprise that time has flown by (you might be looking at...

Re-jig your website. While it is important to stick with your current website design/layout for consistency (so your audience can recognise your website and not have to continually re-learn how to navigate it), a semi-regular switch-up will help breathe life into a stale online presence. At Generate Your Audience, our website development and website design team recommend regularly examining your website to see where improvements can be made. Realistically, your website needs to be reviewed every six months to ensure that...

Generate Your Audience is a full-service digital marketing agency delivering modern and effective solutions for Australian businesses trying to make their mark on the online world. In addition to our popular social media marketing services, content marketing, social media advertising, website development, email marketing, searching engine marketing services, SEO, and web design offerings, we also provide applauded app development services. Having supported many companies and businesses around the country to develop, publish and maintain high-performing, successful mobile applications, we think we know...