Simple tips for search engine optimisation


Ranking high on the Google search engine is critical for the success of your business. No matter what industry you are in, implementing an effective and practical search engine marketing strategy is vital for attracting new clients to your brand and securing profit. SEO Sydney gives your brand visibility which is essential in the buyer’s journey. If your company cannot be seen, nobody will know to purchase from you after all.

If you are new to the marketing world, you might be wondering: what is search engine optimisation (SEO) and what does an SEO company do?

SEO is the action of optimising your website and online presence so that it ranks highly in search engines. An example could be if you are running a dental clinic: Your potential clients are likely to search online for things such as ‘dentist near me’ or ‘best dentists in Sydney’ or ‘cheap dental clinic’. Ideally, you will be the first website that pops up when these phrases are searched in Google.

Why not give it a go now? Think about the types of phrases your clients and customers would be searching for, and type them into Google yourself. Take note of all the businesses represented on the first page. If you are not on the first page of Google, then your search engine optimisation techniques are either non-existent or not effective enough. Most people will not search beyond the first page of search results. In fact, many people will only look at the first five results that appear (people really do have short attention spans in the modern era).

Google has a particular technical algorithm that identifies how websites are ranked in their search results. The truth is that nobody (besides a few private people in the Google headquarters) knows the specifics of Google’s algorithm for ranking websites. However, there are certain methods and techniques that digital marketing agencies in Australia and around the globe have clearly identified as having an impact on searching engine ranking. The best marking consultants understand that a combination of multiple SEO Sydney techniques is beneficial for search engine success.

Below are just a few simple steps outlined by our professional marketing team that can help to get you started in regards to optimising your website. For more tailored solutions that match your company’s particular needs, you can get in touch with the Generate Your Audience team. We can further explain the advice below, as well as providing a bunch more useful techniques.

1. Understand what your keywords are.

The first step to coordinating an SEO agency approach is fully understanding what your clients are searching for. If your audience is of a lower socio-demographic, they might use the word ‘cheap’ in their searches. If they are based in a certain location, such as Victoria, they might use the word ‘Melbourne’ in their searches. An SEO consultant can spend time with you to help comprehend the keywords and phrases that you need to be targeting. Once you are certain of what your audience is typing into the search box, you can begin scattering these words throughout your website so that Google can find them and know this is something that your business offers.

2. Make your website speedy and smooth.

Your website is the basis of which Google judges your business and decides how highly to rank you. Having a fast loading and good looking website is very important, because Google wants the best sites to be shown primarily on their engine. Professional web developers are great consultants that can help to improve the speed of your site pages, and also remove any cluttering code that is making your website too messy for Google to read.

3. Link to your website wherever possible.

Having more links leading to pages within your website allows Google to trust you. These can be links within your own site that link to other pages in your site, or they can be backlinks coming from other websites and referring to yours. Hyperlinks are also likely to reduce your bounce rate (the amount of people that exit your website from a certain page) which is something that Google will appreciate as well.

4. Consider Google AdWords.

Google advertising can fast-track your journey to the top of the search engine. Ads always appear first on Google searches, because the top two or three positions are set aside for people that are willing to pay. Setting up Google ads correctly can be a little complex if you have no experience in it. We recommend working with a full-time Google AdWords consultant in Australia who understands how to create ads that will perform to their best ability while costing you as little as possible.

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