Accessibility
Studies show, that for every second your webpage doesn’t load, you lose 1% of your overall revenue. No matter the size of your business, speed, across your digital network, is pivotal to growing your company’s footprint— in both, the physical and digital worlds.
Generate Your Audience believes, that access & information are the two most powerful things when it comes to running your business online. The consumer needs to have easy navigation through your website, and GYA can make effective changes to optimise this for best results.
Appeal
Initially, style is more important than substance. Note, ‘initially’ leading this statement. If you don’t have substance, ultimately, you will not last. GYA’s team of creatives, tailor the look of your digital channels to match your company’s personality and purpose. We deep-dive into combined data research to get to know your customer, and the real you.
Building your brand to be trendy is important. We mentioned earlier that revenue is lost every second your page doesn’t load, and, on average, you have around 3 seconds to capture and retain your audience based on style alone. Because, who can read all of your content in under 3 seconds, right?
Generate Your Audience will work to create edgy and seamlessly integrated layouts that work for you and your customer.
Awareness
Brand awareness is the key to your success. These days, everybody is looking for quality product, information and services in real-time. Our team is devoted to building a brand for your customers, as well as the customers you wish to target. We manage small-large advertisement budgets, and combine this with organic awareness planning to compliment your social media and SEO strategies.
If you haven’t optimised your webpage for SEO, and, if you haven’t integrated your web design with SEO to encompass your social media marketing strategy, this is a looming opportunity to be turned into quick revenue gain for your business.
Retention
The four pillars each play a key role in the GYA model. Each pillar is important, but if we say awareness is the key to your success, think of retention as, what awaits you behind the door. It has to be exciting, informative, easy to navigate through, and most importantly, it has to keep you coming back for more.
Retention, is a real KPI of a successful webpage. It’s what drives your brand awareness, and ensures your are collating your consumers information. Importantly, at GYA we firmly believe that if you lead with openness and insightfulness you will win the game short and long term. Being transparent, without giving too much away, is a true sign of a power player.
Consider our four pillars when designing your webpage. Be thoughtful, be considerate, and, be confident in your style. Alternatively, get in touch with GYA to speak to one of the team and enjoy a complimentary consultation on website development and design.
Our Values
Results Driven
Motivated by results, our high energy team of professionals work with you to define the desired goals and deliver the digital strategy to ensure the return on your investment.
Collaborate with Integrity
Open communication is the key to a successful relationship, we believe in transparency and complete honesty. We seek to understand your business and partner for success. Doing what is right by our client is doing what is right by GYA
Retention Focused
We partner for the long term results, continuous improvement and growth. Our service ethic is built around being the very best partner to our clients. Our willingness to receive and act on our customers feedback is an invaluable acquisition within GYA.
Innovate and be Creative
We at GYA seek to understand what value means to our clients so that we can create a successful marketing solution. Our team collaborate to ensure we push the boundaries and keep evolving our thinking processes to meet the ever-changing landscape of digital.
Team Culture
Our team values are what we at GYA value the most, these are the foundations that our high-performance culture is based. We encourage our team to be creative and open minded, we actively pursue and support growth and learning, we have open and trusting relationships and value diversity and equality within the team.
Our Success
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Dynamic team to work with. Very creative and proactive. I always look forward to seeing the results come in
An extremely professional and trustworthy team that has worked closely with our business to maximise our impact through the internet. GYA tailored an approach which actually worked and provide extremely accurate reporting which is industry specific. I have recommended GYA to other business who have all had great experiences.
Transformed my business into a profitable well known business by people from not only my surrounding areas but all over Sydney. Thanks to these guys my business went from one staff member to three staff members and a clientele of close to 2 thousand in one year. Will never stop using them as long as I am in business.
Amazing team to help promote my online business. Sales increased almost immediately after their services. Couldn’t be happier with their level of professionalism and care.
Great company to work with. Did a fantastic job on our website design, which led to an increase in sales. Very creative and detailed in their website layout which made it user friendly for our customers. I highly recommend Generate Your Audience. Their high service standards and flexibility made working with them enjoyable!
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Frequently Asked Questions
| What social media networks should I be using? |
It depends on your audience, but it’s recommended that you incorporate Youtube, Facebook, Instagram and LinkedIn into your content marketing strategies. These platforms have great reach, and convert brand awareness to revenue for your business.
Don’t discredit snapchat either. Snapchat business accounts are easy-enough to manage, and profitable if your target demographic are ages 16-35.
| What is SEO? |
SEO embodies techniques, tools and strategy that allows the information you publish on your website to be discovered, improving and maximising reach. Your web content is later ranked against similar websites on search engines like Google, Yahoo!, Bing etc.
Keywords and phrases are the bread & butter to SEO, and this works cohesively with your webpage content.
| Do I need SEO? |
Yes. Search Engine Optimisation, commonly known as SEO, is your ticket to the races. Without it, your business is not even competing amongst your direct competitors online.
| How long does it take to see results? |
If you haven’t been competing in the online world, you’re likely to see results immediately through paid advertising strategies (PPC). Established businesses can measure brand awareness through sales conversion online and/or the increase of foot traffic to physical stores.
It’s important to understand your long term goals. Whilst immediate results are great, they may not be profitable in the long term. Curating your best content and implementing a yearly strategy that encompasses all elements of marketing is the best way to achieve longevity and profitability.
| What is Digital Marketing? How is it different from Regular Marketing? |
Digital marketing, widely referred to as inbound marketing, is the strategic placement of content, offers and communication in the online world.
Outbound marketing is the original form of traditional marketing. We associate outbound planning activities with events, direct mail, print and TVC/Radio advertisement.
As customer experience is as important as ever, it’s important to focus on campaigns that can align both outbound & inbound strategies.
| What are the best ways to optimise my site? |
Creating content based on information your customer’s tell you. You can find this information via quantitive analysis of your customer loyalty and your purchased services/products. Compare these results with total trade area census information for your surrounding areas and adjust your content accordingly to appeal to your audience.
| What sort of results can be expected out of the SEO campaign? |
More Traffic = More Brand Awareness.
More Brand Awareness = More Purchases.
| How do I get started? |
Contact us via info@generateyouraudience.com or 02 9641 6603. Organise your free confidential consultation with one of our experts.
We also offer complimentary online audits of your business.
Arrange a meeting today and let us know how you take your tea or coffee. We’ll have it ready for you when you get here.
| How much does your services cost? |
Cost is estimated based on the size of your business, your needs, and contract length with us. Entry level packages start at $500 per month.
| Do you send reports? |
Yes. Reports are generated weekly and monthly by our team of analysts. We also offer 24/7 access to your very own business dashboard. This allows you to track all online data in real-time.
| How Long Does it Take to Rank? |
If you’ve got the resources, you can rank quickly. It really comes down to how helpful and accurate your information is. Great video marketing and domain authority really propel your business into the swing of things.
PS: Domain authority is when your online content is shared via credible websites. For example; If a company like Woolworths, Nike, or Commonwealth Bank were to share a link to your content, on any of their pages, this would sky rocket your ranking drastically.
| DO YOU OFFER FREE DIGITAL MARKETING AUDITS? |
Yes. We offer a complimentary & comprehensive online audit. Contact us via info@generateyouraudience.com or 02 9641 6603.