Content Marketing
We’ve heard that content is king. And, yes, content is the engine behind your brand.
GYA is passionate about creating content that matters. We don’t believe in recycling old content and publishing it on one platform over and over again.
Content That Means More
GYA believes that each platform, wether that be YouTube, Linkedin, Instagram, your company website, direct mail, and much more, each require the attention they deserve. Content marketing is focused on eye-catching material that speaks to an audience at a personal level. Being interactive, relatable, and modern, are things to consider when producing your content.
Video is a fantastic way to talk to your audience, and a lot of the time, companies will underestimate the power of a personalised video. More and more, we are seeing larger companies adopt a model that supports the view of target marketing at a local level. Content has become more personable because of social media. Social media has bridged the gap between everything in-style and in-business, and it’s important to leverage this.
The Industry Standard
Generate Your Audience has a team of professionals that produce video, audio and written content for your business on a campaign model. The campaign model links together with our four pillars of web design and building your brand, and we use this to strengthen your brand’s identity and identify opportunities in a volatile market.
Our team leverage exisiting relationships in the automation and social media realms, to gain insight into the ever-changing structure of the published content domain. Building your content around SEO, VEO & SMO strategy, whilst keeping it relatable, isn’t an easy thing to do. It takes a lot of time and planning with a team of professionals.
GYA will utilise industry know-how in production to take your brand to the next level.
No matter the size of your business, there is always an opportunity to target refined content to your audience at a micro level, without comprising your marketing budget.
Generate Your Audience works to initiatives that support your greater purpose. A lot of the time, mass-messages are overlooked by the consumer, because it’s not all that personable, and in a competitive market, this will be instrumental to finding your success.
GYA specialises in retaining your audience with meaningful campaign content, and builds new platforms that speak to demographics that may not be aware of your services and product.
If you’re looking for guidance to shape your content strategy into a winner, or you’re looking for a passionate team to design your content from scratch, reach out to Generate Your Audience. We work for you.
Our Values
Results Driven
Motivated by results, our high energy team of professionals work with you to define the desired goals and deliver the digital strategy to ensure the return on your investment.
Collaborate with Integrity
Open communication is the key to a successful relationship, we believe in transparency and complete honesty. We seek to understand your business and partner for success. Doing what is right by our client is doing what is right by GYA
Retention Focused
We partner for the long term results, continuous improvement and growth. Our service ethic is built around being the very best partner to our clients. Our willingness to receive and act on our customers feedback is an invaluable acquisition within GYA.
Innovate and be Creative
We at GYA seek to understand what value means to our clients so that we can create a successful marketing solution. Our team collaborate to ensure we push the boundaries and keep evolving our thinking processes to meet the ever-changing landscape of digital.
Team Culture
Our team values are what we at GYA value the most, these are the foundations that our high-performance culture is based. We encourage our team to be creative and open minded, we actively pursue and support growth and learning, we have open and trusting relationships and value diversity and equality within the team.
Our Success
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Dynamic team to work with. Very creative and proactive. I always look forward to seeing the results come in
An extremely professional and trustworthy team that has worked closely with our business to maximise our impact through the internet. GYA tailored an approach which actually worked and provide extremely accurate reporting which is industry specific. I have recommended GYA to other business who have all had great experiences.
Transformed my business into a profitable well known business by people from not only my surrounding areas but all over Sydney. Thanks to these guys my business went from one staff member to three staff members and a clientele of close to 2 thousand in one year. Will never stop using them as long as I am in business.
Amazing team to help promote my online business. Sales increased almost immediately after their services. Couldn’t be happier with their level of professionalism and care.
Great company to work with. Did a fantastic job on our website design, which led to an increase in sales. Very creative and detailed in their website layout which made it user friendly for our customers. I highly recommend Generate Your Audience. Their high service standards and flexibility made working with them enjoyable!
GYA Blog
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SNAPCHAT: Free Marketing Advice for 2020 Part one
Google My Business – Claiming your business, Mapping, NAP, plus more
Exclusive insights for growing your brand in 2019
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Frequently Asked Questions
| What social media networks should I be using? |
It depends on your audience, but it’s recommended that you incorporate Youtube, Facebook, Instagram and LinkedIn into your content marketing strategies. These platforms have great reach, and convert brand awareness to revenue for your business.
Don’t discredit snapchat either. Snapchat business accounts are easy-enough to manage, and profitable if your target demographic are ages 16-35.
| What is SEO? |
SEO embodies techniques, tools and strategy that allows the information you publish on your website to be discovered, improving and maximising reach. Your web content is later ranked against similar websites on search engines like Google, Yahoo!, Bing etc.
Keywords and phrases are the bread & butter to SEO, and this works cohesively with your webpage content.
| Do I need SEO? |
Yes. Search Engine Optimisation, commonly known as SEO, is your ticket to the races. Without it, your business is not even competing amongst your direct competitors online.
| How long does it take to see results? |
If you haven’t been competing in the online world, you’re likely to see results immediately through paid advertising strategies (PPC). Established businesses can measure brand awareness through sales conversion online and/or the increase of foot traffic to physical stores.
It’s important to understand your long term goals. Whilst immediate results are great, they may not be profitable in the long term. Curating your best content and implementing a yearly strategy that encompasses all elements of marketing is the best way to achieve longevity and profitability.
| What is Digital Marketing? How is it different from Regular Marketing? |
Digital marketing, widely referred to as inbound marketing, is the strategic placement of content, offers and communication in the online world.
Outbound marketing is the original form of traditional marketing. We associate outbound planning activities with events, direct mail, print and TVC/Radio advertisement.
As customer experience is as important as ever, it’s important to focus on campaigns that can align both outbound & inbound strategies.
| What are the best ways to optimise my site? |
Creating content based on information your customer’s tell you. You can find this information via quantitive analysis of your customer loyalty and your purchased services/products. Compare these results with total trade area census information for your surrounding areas and adjust your content accordingly to appeal to your audience.
| What sort of results can be expected out of the SEO campaign? |
More Traffic = More Brand Awareness.
More Brand Awareness = More Purchases.
| How do I get started? |
Contact us via info@generateyouraudience.com or 02 9641 6603. Organise your free confidential consultation with one of our experts.
We also offer complimentary online audits of your business.
Arrange a meeting today and let us know how you take your tea or coffee. We’ll have it ready for you when you get here.
| How much does your services cost? |
Cost is estimated based on the size of your business, your needs, and contract length with us. Entry level packages start at $500 per month.
| Do you send reports? |
Yes. Reports are generated weekly and monthly by our team of analysts. We also offer 24/7 access to your very own business dashboard. This allows you to track all online data in real-time.
| How Long Does it Take to Rank? |
If you’ve got the resources, you can rank quickly. It really comes down to how helpful and accurate your information is. Great video marketing and domain authority really propel your business into the swing of things.
PS: Domain authority is when your online content is shared via credible websites. For example; If a company like Woolworths, Nike, or Commonwealth Bank were to share a link to your content, on any of their pages, this would sky rocket your ranking drastically.
| DO YOU OFFER FREE DIGITAL MARKETING AUDITS? |
Yes. We offer a complimentary & comprehensive online audit. Contact us via info@generateyouraudience.com or 02 9641 6603.