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Snapchat was created in September 2011 and has steadily grown an impressive following since then. Snapchat is a multimedia messaging app used globally, created by Evan Spiegel, Bobby Murphy, and Reggie Brown, former students at Stanford University, and developed by Snap Inc., originally Snapchat Inc. At one stage, it is believed that Snapchat had the opportunity to be bigger than instagram, had it not been for instagram adding a not too dissimilar feature called ‘’Story’’ in August of 2016. This move was...

Social Media is this generation's television Over the last few years large corporations have been going under because they failed to measure the ROI in social media. They put all their eggs in television commercials (TVC) and they all lost billions. Yes, billions. It is the one of the key reasons why Disney had the opportunity to buy ESPN. Overly Connected Social media transitioned into a credible source of news, entertainment and media over the last 5 years. Facebook live, IGTV (Instagram), Snapchat Discovery,...