By now, you clever marketeers have already established a sound understanding of Digital Marketing & all that encompasses it.
So, we’ve taken some time to outline and highlight key strategic focuses to pay attention to, and incorporate, into your digital marketing plans for 2020. Take a look at what’s trending in 2019 to get you there quicker.
It is estimated by Klick that by the year 2020, 30% of the web browsing will be done without touching the screen. In addition to this, estimates 50% of searches will be conducted through voice commands.
Voice Search will play a major role in future and how we evolve as a society. Voice queries make sense, as they allow you to multi-task like never before, whether you are unable to type while cooking or remember that last minute item you need to order while driving.
Whilst developing your marketing strategy, it’s important to play into voice search deeper than you have previously. As the technology becomes stronger and faster, we too, as people, become better multitaskers. Many argue this could make us, as a human race, dependent and less intelligent, though, we argue that, as we take on more information at rapid speed and on-demand, we will be smarter for it.
If you’d like to understand how voice search can be optimised for your business, click here to be taken to our piece on Voice Search Optimisation (VEO).
Video is becoming so paramount to every business. In fact, in 2020 we’ll start to see businesses solely focus their bi—tri-yearly agendas based around their video content.
Video CAN be the highlight of any marketing endeavour. Video is a great way to distribute the message effectively while providing entertainment to the viewers. Video has the lowest skim-rate of all advertisement, so, if you’ve got sharp content that sells a dream, you’re on your way to the bank to make some deposits.
Video content does not have to be high cost!
With technology rapidly evolving, we now have the luxury to pull out our smart devices and film in 1080p & 4k resolution.
Reasonably priced editing software such as, Apple’s Final Cut Pro X and Adobe’s Premiere Pro CC, will allow you to edit video at industry standard.
PS: Always check with a publisher like APRA AMCOS, BMI or ASCAP when using music in your clip. If it’s copyright protected and/or you haven’t paid the fees, your video will be blocked and repercussions for your webpage may be sanctioned.
At GYA we believe content is the most powerful tool to any business. Content can be the key to unlocking new customers, relaying your mission statement, driving brand awareness, and switching to-and-from campaigns with added flair.
People are putting far more trust in reputable content instead of relying on advertisements.
Simply put, the more engaging and informative your content is, the better your chances are to be noticed online.
When forming your content try to think who your audience is, what you want them to feel— when they watch or read your content, and also, how is this content relevant to the long-term campaign?
It has to all tie-together.
Take the time to sit down with your brand & marketing teams to create the “Hero campaign”. This can last 1-2 years, and ultimately, it should compliment your company’s agenda.
Then, figure out the “sub-focus” campaigns. Sub-focus content is a mini-campaign that sits within the hero campaign. You can create as many sub-focuses as you like, but a good number to start with is four. One for each quarter of the year.
The more your resources, the better your team, the more you can achieve greater brand awareness to your target market. Look to GYA for content marketing solutions that speak to your customers with sincerity, professionalism and care. We tailor digital campaigns that suit any business and budget.