The SEO Evolution

• A real breakdown on how Search Engine Optimisation (SEO) works.
• What you can do to navigate heavy fees from agencies.
• Most importantly, learn to compete as businesses begin the race to leverage Voice Engine Optimisation (VEO) in 2019.

Search Engine Optimisation (SEO)

SEO embodies techniques, tools and strategy that allows the information you publish on your website to be discovered, improving and maximising reach. Your web content is later ranked against similar websites on search engines like Google, Yahoo!, Bing etc.
Keywords and phrases are the bread & butter to SEO, and this works cohesively with your webpage content.

Example:
Google search Chiropractor Leichhardt, and you’ll more than likely see the first 3-5 or more results all displaying the commodity & location you searched in a blue page title link. These keywords can also been seen in the text below the title. Adding related keywords & phrases to your content such as; Back-pain, Sharp Pains, Best Chiropractor Sydney, help immensely. Makes sense right?

By implementing the above, you have a greater chance of driving people to your website to check out your information & content.

The Digital Farmer’s Market

If you’re new to the marketing world, or well-immersed in it already, chances are you’ve heard somebody coin the term “Organic growth”.

Organic growth in the marketing world is a win by most standards. Essentially, the aim of the game is to make your web content easy to find and search friendly for your core target market.

The reasoning behind the organic term is to simply imply that you’re “discovered” and “found” by the customer, as opposed to something more direct, like an Ad Pop-up window jumping across your page.

As you’re by now aware, ironically, there is nothing really organic & natural about this process. It’s also very well reported and analysed by teams to change strategies accordingly.

Head’s Up!

For the record, you can make a report do anything you want if you have an agenda. Unfortunately, this tends to be the case for most agencies that aren’t invested in your long term goals.

We’ll tell you what signs to look for in a sec, but first, let’s breakdown what SEO embodies and encompasses.

Why You Need Great Content & Creditability To Succeed With SEO in 2019

The cool kid threw all the parties because he wanted to be popular, and so do you, right?! Well, maybe not you, but your business certainly does if it wants to survive in a competitive market.

Your website ranking is tallied by search engines when websites provide links to your page and your website as a whole.
To companies like Google, links from external websites are considered a vote of confidence in usefulness & relevancy to your content.

Shared links from highly reputable websites have far more pull than lesser known sites. Typically, the more links you gain from reputable websites, the better your website will rank.

Heads Up!

A great way to leverage the “cool kid” theory is to approach a business dissimilar to yours, find something to offer their customers they cannot, (while keeping it relevant to their brand) agree to a cross promotional marketing event or tactic at a low cost to your business to maximise the return on investment, (ROI) and support each other via the digital channels you operate in the lead-up, during, and post-period to the partnered strategy.

Content is KING.

If you aren’t invested in your online content, you will lose in the marketplace.

Content has become so pivotal to your product, now more than ever in 2019. Heavy discounting, supply chain conglomerates, overnight shipping etc, are just a few of the reasons why you need your brand to standout and be reputable amongst your core demographics.

Social Media Optimisation (SMO) is now one of the most powerful platforms to embody a SEO strategy. It’s important to consider SMO when formulating your SEO plan for 2019-2020.

Create a lifestyle for your brand, know your target market, and when implementing SEO tactics for your business, remember to humanise your approach as much as possible without coming across lazy.

When looking for the right strategy to boost your online traffic it’s important to be realistic, open-minded and importantly, creative. No two strategies will ever be the same if marketing team are doing the good correctly.

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