Industry competition is what makes marketing challenging. If your competition is searching for new clients in your space, but they’re winning all the clients,...
You Can’t Measure Effort But You Can Measure PPC
PPC is a great indication, not only that you’re meeting deliverables and KPI’s, but it’s pretty easy to read & evaluate if your content, campaign, or communication sucks.
How Much Is PPC Advertising?
The actual pricing of PPC can be called CPC — Cost Per Click. CPC is what you pay, however it’s no set-rate, it can vary depending on who you’re advertising with, what you’re advertising for, and how in-demand the advertising space is.
The average spend of your CPC will be $1-2 USD. It can increase to as much as $50 per click and more. As stated, it depends on the variables mentioned.
Another metric to look at is the Cost per thousand, AKA Cost Per Mille.It’s a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad.
FACT: Helpful hint to remember the formula; Mille is Italian for 1,000. Grazie Mille = Thanks so much. You’re welcome, Marketeers!
PPC IS TARGETED
PPC is great because it can be as targeted as you like. Create ad-words based on your audience, their location, sex, hobbies, language, age, interests, keywords, even their device type.
It enables you to more accurately measure what’s actually engaging your audience and what they could care less about.
That’s not all.
As 98% of initial traffic doesn’t buy your services or product, you get the opportunity to display another ad to that customer who wasn’t impressed the first time round. This is called re-marketing. It’s surprisingly efficient and cost effective.
A handy webpage to use is called crazyegg.com
Crazy Egg allows you to truly see what you’re audience is clicking by using their heat map technology. It also gives you insight into where your audience starts and stops scrolling throughout your webpage.
The great thing about PPC is that you start seeing definitive ROI almost straight away. It can take a few attempts to get your content right, but why waste time and money when you can have the team at GYA do it for you?
Let’s Generate Your Audience with PPC.