Fact vs Fiction: App Development

As your trusted Sydney app developers and digital marketing crew, we think it’s important to separate the fact from the fiction and enlighten you on the reality of developing an app in Sydney. If you have any questions about our app development services or wish to get started on a revolutionary app of your own, you can browse our website for more information or contact our team by emailing hello@generateyouraudience.com today.

Fact: Apps are one of the hottest digital marketing tools right now.

How many times have you already opened an app on your device today? Perhaps you’re even reading from an app right now! The popularity of apps means they are a great idea for boosting your digital presence, however you should also be aware that it means you will need an excellent app in order to stand out from your competition.

Fiction: The only way to make money from an app is by charging for downloads.

If you think about all the most popular apps in the world (Facebook, Instagram, TikTok, Snapchat…), you will realise that none of them require users to pay for a download. Almost all of the most popular apps in Australia, and around the globe, are free to download. That’s because these leading companies and organisations have recognised that ‘pay for download’ isn’t the best business model for an app.

You might then be wondering how these well-known applications make their money. ‘Pay for download’ is just one type of business model for app monetisation. Other ways to make money from an app are: in-app purchases, advertising, selling of products, or just allowing the app to be a value-add to your existing business offering (so much so that you might be able to increase your prices/rates).

Fact: Free apps are most likely to secure downloads.

In most cases, people aren’t willing to spend money on an app download. Unless they know for certain that they will want or need the elements within your app, they won’t want to spend any money. Therefore, the best way to encourage downloads is by publishing your app as a free download – then your users will have nothing to lose.

Fiction: Apps need to be developed internationally.

Many people falsely believe that apps are only developed overseas by outsourcing. This isn’t true! While it is possible to have overseas companies develop an app for you, there are businesses closer to home than can help with app development services.

If you are based in Australia, it makes more sense for you to work with an Australian app development company because they will understand your market better and offer good communication/customer service throughout the process of creating your app. It also means there is more accountability and responsibility for the app development company to deliver an outstanding product for you.

Generate Your Audience offers world-class app development services for businesses across Australia. Being based in Sydney, our app development team can easily work side by side with your brand to ensure that all your needs and desires are being met throughout the app development process.

Fact: Every business can benefit from an app.

We are strong believers that every business can benefit from having a mobile application. After all, there is an extremely wide range of app types. Developing an app is an innovative long-term strategy that will help to grow and solidify your business in its competitive market.

If you are a service-based business, perhaps you could consider a booking system app where clients can see your availability and make appointments easily. If you are a product-based business, you could have an entire store built into your app. Alternatively, you might consider an interactive or informative app to keep your audience engaged and up-to-date with your business activity.

Fiction: An app doesn’t need to be perfect – it just needs to exist.

Wrong, wrong, wrong! Our app development team believes that quality is key when it comes to producing a successful app. For users to engage wholeheartedly with your content and feel a true connection to your app, you need to ensure that the design, performance, and necessity of your technology is top notch.

If you publish and promote an app that lacks functionality and workability, your users won’t stick around for long. There is no point creating an app unless you are going to do the hard yards and make sure that it will entice and satisfy your audience. Developing and publishing a poor performing app is a waste of time and money.

Additionally, a bad app can reflect negatively on the brand/nature of your business. If your customers see that you have produced an unappealing or unusable app, they might think that the rest of your products and services lack in quality. It will certainly do more bad than good for your brand image.

Fact: App development is a four-stage process (at minimum!).

Comprehensive app development takes place in four stages: design, development, testing and publishing. Every stage in the process has unique goals and focuses, and all together they will ensure that every critical aspect of your app is being addressed.

The reason that we say app development requires four stages at a minimum is because there can often be a period of ‘back and forward’ between your business and our app development team to ensure that you are 100% satisfied with the product. It’s important to us that we are meeting your brief exactly, so our team is happy to review and correct any specific elements of the app until you are happy with the design and functionality.

In fact, when you work with Generate Your Audience to create an app in Sydney, we will continually keep you updated whenever progress has been made. This will give you ample opportunity to assess and approve of each new feature and have an accurate image of when your app will be completed, plus what the final product will look like.

Fiction: App development is expensive and difficult.

Trusted and reputable mobile app development teams, like our experienced crew at Generate Your Audience, won’t charge an arm and a leg for app development services. It will certainly cost you some money out of your business development budget – but if the app has a strong and customised strategy for success, you can consider the expenseto be an investment.

Fact: You need to cater for every audience type.

If you think that the audience for your business is all the same, think again. There are a range of different ways your target group may seek your app, including from different devices or on different app stores. To have the best change of success and growth in the app industry, you need to make sure your application is available for download on both iOS and Android, plus it should be published onto both the Play and App stores.

Fiction: An app will sell itself.

Unfortunately, no app is going to simply sell itself when you publish it onto the App or Play store. For your app to become popular, there will need to be some effort and campaigning on your behalf.

We recommend crafting a tailored marketing strategy and plan for the advertisement of your app. This should detail where and how you plan on promoting your app. For any marketing plan to be accountable and successful, you will need to have set aims and goals so you can monitor progress and understand where you could make improvements to ensure good growth of your app.

As one of the best digital marketing companies in Sydney, we know that there are a number of ways to promote and sell your app online. Some of the most popular methods for digital marketing of an app include: social media marketing, search engine optimisation, social media advertising, content marketing, search engine advertising, web design and website development, and email marketing.

Promoting and advertising your app online (as opposed to traditional non-digital forms of advertising, like billboards, events or posters) makes sense because this is place that the app will be used and downloaded. If you are advertising online on places like social media, you can even include direct download buttons on your advertisements. Pretty nifty, huh?

Fact: The best apps are created, updated, and monitored by professionals.

Sure… anybody can build an app, but only specialised app developers can build an app that will deliver excellent long-term results for your brand. Although it may be appealing to DIY an app, or get your in-house marketing team to create an app, it is important that you only allow trained and experienced app developers to do the app development.

Even if this is an additional cost, it will ensure that the app is fully functional and workable for your audience. Training your own in-house marketing team on how to develop an app could end up being more expensive and time-consuming than acquiring the assistance of a professional Sydney app development company, anyway.

When you acquire the services of external digital marketers and app developers, you can also have a team available for regular updating and maintenance of your app. This is important to ensure that all issues are resolved, feedback is acknowledged and incorporated, and any new information/deals can be accurately inserted into the app.

Fiction: It’s too late to enter the world of apps.

No way! Now is a better time than ever to develop an app and enhance/establish your business in the online marketplace. Millions of app downloads are taking place across the globe every day. You can easily jump aboard the app industry by chatting to our Sydney app development team today. Just give us a call on 1300 889 840 or flick an email to hello@generateyouraudience.com.

Fact: App development should be paired with other digital marketing strategies to ensure success for your business.

Unless you are an entrepreneur with an app at the centre of your business model, it is most likely that you will need other digital marketing services to help sell your brand (in addition to a quality app for download).

Depending on your specific industry and market, some digital marketing tools may or may not be suited to you. In order to work out what marketing strategies will best suit your business, you will need to fully understand who your target audience is and where they browse/spend their time. Digital marketing is limitless and multi-faceted, so you will need to analyse all aspects of the online world to determine what angles to focus on.

Fiction: Apps will soon be taken over by another better technology.

When the digital world is evolving so fast and new technologies are being created all the time, it can be easy to feel as though it’s impossible to give up. We want to assure you that it is possible to keep up with the digital revolution and ensure your business is maximising online potential.

While you are busy coordinating the day-to-day operations of your business, plus all your business finances and administration, you might struggle to find time for digital marketing. Most small businesses in Australia solve this issue by acquiring the support of a digital marketing agency, like Generate Your Audience.

Our team can do all the ground work involved with digital marketing for your business, including developing an app if that suits your long-term marketing plan/strategy. With our regular updates, reports and meetings, you will stay updated about the growth of your business without having to worry about a thing. We offer a broad range of services to the community and we are currently assisting our clients with: app development Sydney, social media marketing, digital strategy, search engine optimisation, social media advertising, email marketing, content marketing, and search engine advertising.

Excited? Want to know more? Give us a call on 1300 889 840 or send an email to hello@generateyouraudience.com.