Does the Power of Email Still Exist?


Around 10 years ago, marketers across the globe began recognising the value of email marketing. Email marketing surged as a technique for drawing customers into online stores and driving sales. However, in recent years, some businesses have begun to question its value.

So, how does email marketing compare to other digital marketing methods? In the age of social media, it’s hard to believe that any other method of marketing can be as effective as social media advertising. But email marketing has its benefits.

One of the key drawcards for email marketing is how low-cost it can be compared to other digital marketing tools. Depending on what email marketing tools you use, and how extensive your email marketing strategy is, it may only cost a few cents per email being sent out.

Building a powerful, engaging email

Woah, woah, woah. Let’s not get ahead of ourselves. Before you start constructing an attention-grabbing email, you need to get your subscribers list in order. There’s no point having an outstanding email if it’s not being sent to anyone!

Many businesses will offer incentives to drive increased subscribers on their email marketing lists. You could consider offering discount codes or a competition to motivate your audience to subscribe.

When the time comes to start thinking about your email/newsletter development, here are some useful tips to know before you get started:

  • Your subject line means the world. This can be the difference between people opening or deleting your email. The subject needs to be dramatic, and it needs to capture people’s attention immediately.
  • Timing is everything. When is your audience most likely to read an email and purchase from your store? That’s the moment when you need to strike.
  • Be concise. Nobody has time to sift through a long, wordy email. Use visuals and graphics to get your point across without having too much text to digest.
  • Avoid over-emailing. When businesses start to realise the power of email marketing, it can be tempting to send emails to subscribers all the time. However, it’s really important that you nurture your audience and avoid overloading their inbox so extensively that they have to unsubscribe. At that point, you’ve lost them forever.

Email marketing is a speciality of the Generate Your Audience team. We have plenty more tips and advice to help you get the most out of your email marketing.

The team at Generate Your Audience can support all your digital marketing endeavours. This includes app development Sydney, digital marketing, content marketing, social media marketing, search engine optimisation, web development, SEO Sydney, web development Sydney, and all other digital marketing Sydney. To get in touch with our team, simply flick an email to or give us a call on 1300 889 840.

You can also browse our website at at any time to learn more about our extensive range of services and specialities. We look forward to working with you and elevating your digital presence!

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