The digital landscape is forever evolving, and at its epicentre stands Google. Since its inception, Google has shaped the way Australians, and indeed the...
Last month, we posted a popular blog article discussing Facebook advertising VS Google advertising. We’ve still got more to say!
If your marketing budget is nil, you can still get great returns on organic (non-paid) Facebook and Google efforts. For Facebook, you should be posting weekly updates on your page to engage your followers. You can also build upon your profile organically by ensuring all the contact/informative details are filled, and asking current clients and stakeholders to follow the page. For Google, you can optimise your website by increasing page loading speed, as this will increase your organic rank on the search engine. Filling your site with frequently searched keywords will also help to improve Google ranking.
In fact, your organic Google ranking is just as important as your paid Google ranking, because some people innately pass by Google ads (which appear at the top of a search page) and only choose organic listings as they prefer not to click ads.
Although Facebook and/versus Google are large topics of discussion right now, there are definitely other digital marketing areas that you should be allocating some of your budget towards. Please note that this is NOT specific or relevant to all businesses. Every brand has different goals and intentions, so there’s no list of priorities that will suit everyone. However, as a general guide, you can take a look at our list below to see what we deem to be the most important marketing priorities for your business.
- App development Sydney.
The reason we’ve listed app development as being your number one marketing priority is because it’s the most popular trend right now. No matter what the function and purpose of your app is, it’s essential that you have the app developed by reputable app developers Sydney. At Generate Your Audience, we offer comprehensive app development solutions that guide your business through the entire process of building an app. Our Sydney app developers provide an affordable, fast and high-quality mobile app development service.
- Social media management.
As we mentioned earlier, social media advertising isn’t the only way you can make use of the social media world. You can achieve great goals by using Instagram, Facebook, Twitter, TikTok and YouTube organically. This is done by fleshing out your profile with images, videos and information, sharing regular updates and posts to your page, and encouraging your acquaintances and customers to follow the page.
- Email marketing campaigns.
Many businesses build or acquire email databases, but then forget to make good use of them! Regular email newsletters or promotional emails are vital for engaging your audience and encouraging them to buy your products or services.
- Website design and website maintenance.
Finally, there’s no point doing any digital marketing if your website isn’t up to scratch. Because all your advertising and campaigning will ultimately direct people to your website, it needs to be 100% ready to call people to attention and deliver results. Many people underestimate the importance of a quality website design when they’re so focused on building campaigns, but it’s the essential foundation of all your marketing efforts.
You’ve decided what you want to do. How do you go about it?
Both Facebook advertising and Google advertising are complex undertakings. The nature surrounding each platform is continually evolving, and following the trends and changes in the market is a full time job. Both forms of advertising realistically require daily maintenance and monitoring to ensure that money is being well spent, and most campaigns will need slight altering and tweaking of bids and audiences every week (at minimum).
That’s why most businesses choose to work with a digital marketing agency who understands the ins and outs of online channels and can be accountable for the results generated from the marketing itself.
Just some of the services offered at Generate Your Audience include:
- General marketing and business advice
- Social media management
- Social media advertising
- Google advertising/ Google Adwords
- App development Sydney
- Email marketing
- Content marketing and blog writing
- Search engine optimisation
- Web development
- Website design and maintenance
To sum it all up, we’d like to reiterate that there is no ‘one size fits all’ when it comes to digital marketing and digital advertising. Although there can be some obvious clues indicating what type of advertising will benefit you most, in many cases, a degree of trial and error is essential to understand what is resonating with your audience.
For those who are committed to giving this a go themselves, our recommendation is to split your budget between the two platform and monitor the results for a two-four week period. From there, alter the budget allocation depending on where the ratio of return is coming from. If you see no results from a campaign, this isn’t always a sign that you’re using the wrong platform. You may simply need to switch up your content, re-optimise the finer details of your ads, or apply a larger budget.
Both Facebook advertising and Google advertising are tricky fields. To get the best outcomes guaranteed from the very beginning, it’s in your best interests to work with a specialised digital marketing agency Sydney. The best digital marketers, like those at GYA, will work closely with you and provide explanations/knowledge along the way, so you can also stay abreast of why things are/aren’t working.
For more information or to get started with an advertising campaign today, contact Generate Your Audience on 1300 889 840. We look forward to hearing from you and getting some results!