Client
Enviro Waste Services Group is a Sydney-based waste management company that provides a range of environmentally sustainable waste management solutions. They are dedicated to protecting the environment and promoting sustainable practices in waste management. As a leader in their industry, Enviro Waste Services Group is committed to providing high-quality services to their clients, which includes waste collection, recycling, and disposal. Their team of professionals are experienced and knowledgeable in all aspects of waste management and are passionate about delivering cost-effective and innovative solutions to meet the specific needs of their clients. Overall, Enviro Waste Services Group is a reliable and reputable company that is focused on sustainability, innovation, and customer satisfaction.
Project Type
The project of building a new website for Enviro Waste Services Group was initiated because their existing website was outdated and not optimized for search engines. Our team at Generate Your Audience worked with the client to identify their specific needs and goals, and to develop a comprehensive plan for the new website. The primary objectives of the project were to improve the website's design and functionality, create high-quality content that was optimized for search engines, and ensure a seamless transition from the old website to the new one.
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Improvement Organic Traffic
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Increase Conversion
Impacts
The impacts associated with this project were significant for Enviro Waste Services Group. With the launch of their new website, the client saw a substantial increase in their search engine rankings, resulting in a significant increase in organic traffic. The refreshed content and images on the website helped showcase the client's services and value proposition, resulting in higher user engagement and increased conversions. The new website also provided a modern, user-friendly, and SEO-optimized online presence that helped improve the client's online reputation and drive new business. Overall, the project had a positive impact on the client's online visibility, user engagement, and business growth.
01
Introduction:
Enviro Waste Services Group is a Sydney-based waste management company that approached Generate Your Audience for a new website that would better reflect their brand and improve their online presence. Their old website was outdated, slow to load, and not optimized for search engines. As a result, the client was experiencing low traffic and conversions, which was affecting their business goals. Our team needed to develop a new website that was modern, user-friendly, and SEO-optimized, that would help Enviro Waste Services Group improve their online reputation and drive new business.
02
Challenges
One of the main challenges was working with the outdated website template that had many errors and was difficult to maintain. Our team also had to consider the technical challenges of transitioning to a new website, including transferring content and ensuring that all backlinks were preserved. The project was also time and budget-sensitive, which meant that we had to work efficiently to deliver results.
03
Solutions
To address the challenges, our team recommended a WordPress template that would provide a solid foundation for the new website. We then customized the template to meet the client's specific needs, including incorporating their brand colours, imagery, and messaging. We also optimized the site for search engines by refreshing all the content with SEO-focused copy, updating all the images, and ensuring that the site was mobile-responsive and easy to navigate.
04
Results
After launching the new website, we saw a significant improvement in the client's search engine rankings, with a substantial increase in organic traffic. The refreshed content and images helped showcase Enviro Waste Services Group's services and value proposition, which helped increase user engagement and conversions. We also received positive feedback from the client, who was pleased with the new website's design, functionality, and overall performance.

Collaboration

Working collaboratively with the client and truly understanding their needs is critical to the success of any web development project. The website is often the first point of contact for potential customers, and it is essential that the website accurately reflects the client’s brand, values, and services. By working closely with the client, we can gain a deep understanding of their business, target audience, and unique value proposition. This understanding helps us develop a website that meets the client’s specific needs and goals, and accurately portrays their brand identity. Collaborating with the client also ensures that the website is developed within the client’s budget and timeframe, and allows for regular communication and feedback to ensure the website is meeting their expectations. Ultimately, working collaboratively with the client and understanding their needs results in a website that meets their specific needs, accurately reflects their brand identity, and helps drive business growth.

Lessons learned
One of the main lessons we learned was the importance of tailoring website design and content to meet the client's specific needs. We also learned the importance of maintaining backlinks and preserving search engine rankings during website transitions. Moving forward, we will prioritize scalability and maintainability to ensure that our clients' websites remain up-to-date and perform well over time.
Conclusion
Overall, the new website we built for Enviro Waste Services Group was a significant improvement over their old site. It provided a modern, user-friendly, and SEO-optimized online presence that helped the client improve their online reputation and drive new business. We are proud of the results we achieved and look forward to working with more clients to help them achieve their online goals. If you're looking for a website that meets your business needs, contact Generate Your Audience for a consultation.
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Web Development Process

The web development process is a structured approach that involves various stages, including planning, design, development, testing, and launch. Each stage of the process requires a unique set of skills and expertise to create a website that meets the client’s specific needs and goals.

The layout stage of the web development process involves designing the visual elements of the website, including the user interface and user experience. During this stage, designers work closely with the client to create wireframes and mockups that represent the final design of the website. This stage also includes the selection of a suitable color scheme, typography, and images that align with the client’s brand identity.

The content stage of the web development process involves creating high-quality content that accurately represents the client’s services and value proposition. This includes writing SEO-optimized copy that uses relevant keywords to improve the website’s visibility and ranking on search engines. The content should be engaging, informative, and easy to read to improve user engagement and conversion rates.

The SEO stage of the web development process involves optimizing the website’s structure and content to improve its visibility and ranking on search engines. This includes optimizing the website’s meta tags, alt tags, and header tags, creating an XML sitemap, and implementing other on-page and off-page SEO strategies to improve the website’s ranking.

The homepage of the website is the main landing page that provides an overview of the website’s content and services. It is often the first page that users interact with, and it should be designed to make a strong first impression. The homepage should be visually appealing, easy to navigate, and provide clear calls-to-action that encourage users to explore the rest of the website. The design and content of the homepage should align with the client’s brand identity and messaging, and be optimized for search engines to improve its visibility and ranking.

Layout
The visual design and organization of the website pages.
Content
The text, images, videos, and other media on the website pages.
SEO
The optimization of the website to improve its visibility and ranking on search engines.
Homepage
The main landing page of the website that provides an overview of the website's content and services.
We designed and delivered an end-to-end enterprise solution with Shell and multiple partners across geographies. This has been deployed globally across 39 markets to millions of customers. It replaces Shell’s existing system and transforms the interaction Fleet Managers have with their online card management platform.

The Challenge

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Impact

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Future empowered by data

In vitae facilisis enim. Duis dignissim sapien urna, id scelerisque erat malesuada eu. Fusce congue orci euismod dui venenatis vestibulum. From the get-go we immersed ourselves in the design and technical delivery process. This meant together we had an entire picture of the technical landscape at Shell and the vision they had for the platform. We knew what could and couldn’t change on the road to delivering Fleet Hub. It also meant when we hit challenges, we found solutions and wins together, as one team.
Layout

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Content

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SEO

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Homepage

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Co-creation at Scale

From the get-go we immersed ourselves in the design and technical delivery process. This meant together we had an entire picture of the technical landscape at Shell and the vision they had for the platform. We knew what could and couldn’t change on the road to delivering Fleet Hub. It also meant when we hit challenges, we found solutions and wins together, as one team. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas condimentum nulla vel sollicitudin vestibulum. Fusce risus sapien, congue eu efficitur ut, sagittis sit amet magna. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Sed sed aliquam erat. Aliquam quis libero varius, dictum tortor euismod, mollis tellus. In et felis in justo elementum efficitur eget a magna. Cras ut luctus mauris, nec convallis diam. Donec sit amet elit nec nunc iaculis laoreet. Mauris blandit augue nisi, vitae accumsan nisl dictum sit amet. Nulla in turpis faucibus, tincidunt elit eget, finibus lectus. Donec ac imperdiet dolor, nec facilisis lorem. Pellentesque vehicula, nibh eget mattis sodales, risus ex fringilla elit, nec bibendum nunc tortor at ante.

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