Client
The Caringbah Dentists is a dental clinic based in Sydney that provides quality dental care services to individuals and families in the surrounding areas. With a team of experienced dental professionals and state-of-the-art equipment, The Caringbah Dentists offers a wide range of dental treatments, including general dentistry, cosmetic dentistry, orthodontics, and more. The clinic prides itself on its patient-centered approach, ensuring that every patient receives personalized care and attention to meet their unique dental needs.
Project Type
The Caringbah Dentist approached us for assistance with managing their Google Ads campaigns. They were struggling to generate leads through their previous ad campaigns, which were not effectively targeting the right audiences. Our team conducted a thorough analysis of their previous campaigns, identified areas for improvement, and developed a customized strategy to optimize their Google Ads performance. Our goal was to increase their visibility online and attract more qualified leads to their dental practice. We worked collaboratively with the client throughout the project, ensuring that their goals and priorities were central to our approach.
%
Improvement in click-through rate (CTR).
%
Improvement in Conversion
Impacts
The Google Ads management project for The Caringbah Dentist had a significant impact on the business. By carefully targeting relevant keywords and creating compelling ad copy, we were able to increase their visibility on Google search results pages and attract a larger number of high-quality leads. This resulted in a significant increase in website traffic, phone calls, and appointment bookings. Furthermore, by monitoring and adjusting our ad campaign regularly, we were able to minimize wasted ad spend and ensure the maximum return on investment for the client. Overall, our Google Ads management services helped The Caringbah Dentist to establish a strong online presence, generate more leads, and grow their business.
01
Introduction:
The Caringbah Dentist is a dental clinic located in Sydney that provides a range of dental services to patients. The clinic engaged our services to manage their Google Ads account with the goal of increasing website traffic and attracting new patients.
02
Challenges
The main challenge faced was that the clinic was struggling to attract new patients through traditional marketing channels. They needed a new approach to reach potential patients who were actively searching for dental services online. Additionally, they were not seeing a significant return on their previous Google Ads campaigns.
03
Solutions
Our team conducted thorough research to identify the most effective keywords and ad placements to reach potential patients. We created targeted campaigns with tailored ad copy and landing pages to ensure maximum relevance to users. We also implemented a conversion tracking system to measure the success of our campaigns and make data-driven decisions to optimize results.
04
Results
Our Google Ads management resulted in a significant increase in website traffic, with a 35% increase in overall clicks and a 28% increase in click-through-rate. This translated into a 15% increase in new patient bookings within the first month of our management. Additionally, our optimization efforts resulted in a 20% decrease in cost-per-click, resulting in a higher return on investment for the clinic.

Collaboration

Throughout this project, we learned the importance of continual optimization and data analysis to ensure the best results. We also learned the importance of tailoring ad copy and landing pages to the specific needs and preferences of the target audience.

Lessons learned
One of the key lessons we learned from this project was the importance of comprehensive keyword research and optimization. By identifying the most valuable and relevant keywords for My Tuff 4x4, we were able to create content that resonated with their target audience and improved their search engine visibility. Additionally, the project highlighted the importance of ongoing website maintenance and optimization to maintain and improve search engine rankings and website performance.
Conclusion
Our Google Ads management for The Caringbah Dentist was a success, resulting in a significant increase in website traffic and new patient bookings. By leveraging data-driven insights and continually optimizing our campaigns, we were able to provide a high return on investment for the clinic.
demo-stage-image1b

Google Ads Management Process

Google Ads Management is a process of creating and optimizing online advertising campaigns to increase website traffic and generate leads. The process starts with identifying the business goals and target audience, researching relevant keywords, and creating ad copy and landing pages. Next, the ads are launched and monitored closely to track their performance, and adjustments are made as needed to improve results. This includes modifying ad placements, targeting, bidding, and ad copy. Regular reporting and analysis are critical to ensure the ads are producing a positive return on investment (ROI) and meeting the business’s goals. The process requires ongoing refinement and adaptation as the market and competition change, and as new data is collected. Overall, effective Google Ads Management requires a combination of strategy, creativity, and data analysis skills.

Keyword Research
Conducting research to identify relevant keywords and phrases for targeting in Google Ads.
Ad creation
Creating compelling and effective ads that will capture the attention of potential customers.
Campaign optimization
Regularly reviewing and refining the campaign to improve performance and maximize ROI.
Performance tracking and reporting
Monitoring the campaign's progress, tracking key metrics, and providing regular reports to the client.
We designed and delivered an end-to-end enterprise solution with Shell and multiple partners across geographies. This has been deployed globally across 39 markets to millions of customers. It replaces Shell’s existing system and transforms the interaction Fleet Managers have with their online card management platform.

The Challenge

  • In vitae facilisis enim. Duis dignissim sapien urna, id scelerisque erat malesuada eu. Fusce congue orci euismod dui venenatis vestibulum.
  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi vel massa sit amet massa tempor vulputate vel nec mi. Etiam sed sollicitudin nibh.
  • Phasellus dignissim vel orci in aliquam. Aliquam sed orci fermentum, tempor dui a, finibus libero. Mauris rhoncus mi lacinia justo laoreet, ac pretium odio lacinia.

Impact

  • In vitae facilisis enim. Duis dignissim sapien urna, id scelerisque erat malesuada eu. Fusce congue orci euismod dui venenatis vestibulum.
  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi vel massa sit amet massa tempor vulputate vel nec mi. Etiam sed sollicitudin nibh.
  • Phasellus dignissim vel orci in aliquam. Aliquam sed orci fermentum, tempor dui a, finibus libero. Mauris rhoncus mi lacinia justo laoreet, ac pretium odio lacinia.

Future empowered by data

In vitae facilisis enim. Duis dignissim sapien urna, id scelerisque erat malesuada eu. Fusce congue orci euismod dui venenatis vestibulum. From the get-go we immersed ourselves in the design and technical delivery process. This meant together we had an entire picture of the technical landscape at Shell and the vision they had for the platform. We knew what could and couldn’t change on the road to delivering Fleet Hub. It also meant when we hit challenges, we found solutions and wins together, as one team.
Layout

Lorem ipsum dolor sit amet, consectetur adipiscing eiusmod tempor incididunt ut sed labore.

Content

Lorem ipsum dolor sit amet, consectetur adipiscing eiusmod tempor incididunt ut sed labore.

SEO

Lorem ipsum dolor sit amet, consectetur adipiscing eiusmod tempor incididunt ut sed labore.

Homepage

Lorem ipsum dolor sit amet, consectetur adipiscing eiusmod tempor incididunt ut sed labore.

Co-creation at Scale

From the get-go we immersed ourselves in the design and technical delivery process. This meant together we had an entire picture of the technical landscape at Shell and the vision they had for the platform. We knew what could and couldn’t change on the road to delivering Fleet Hub. It also meant when we hit challenges, we found solutions and wins together, as one team. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas condimentum nulla vel sollicitudin vestibulum. Fusce risus sapien, congue eu efficitur ut, sagittis sit amet magna. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Sed sed aliquam erat. Aliquam quis libero varius, dictum tortor euismod, mollis tellus. In et felis in justo elementum efficitur eget a magna. Cras ut luctus mauris, nec convallis diam. Donec sit amet elit nec nunc iaculis laoreet. Mauris blandit augue nisi, vitae accumsan nisl dictum sit amet. Nulla in turpis faucibus, tincidunt elit eget, finibus lectus. Donec ac imperdiet dolor, nec facilisis lorem. Pellentesque vehicula, nibh eget mattis sodales, risus ex fringilla elit, nec bibendum nunc tortor at ante.

Related Case-Studies