Google ads for a business is the quickest way to generate an increase in traffic to your website. Sponsored ads rank on the first page of google and on average positions itsself on the top 3 listings. The challenge businesses face is finding away for the consumer to engage.
It’s no secret, ads that stand out from the crowd generates a higher click through rate. At GYA, our ads are designed to disrupt the audience & connect with the consumers emotions.
We at GYA have a proven track record in providing the best ROI for our customers. Our ads not only rank higher on search but have a high click through rate & Conversion rate. We populate dynamic ads that change based on what your customer is searching for. This allows for the consumer to engage with an ad with a higher relevance factor.
Search Engine Marketing is not only about directing the customer onto your website. Its making sure that the paid click is being converted into a value customer that has a life long connection with your brand.
With the evolution of google and its algorithm, its becoming more and more particular on what results are shown when a customer types into search. The top listings on search have to meet a number of criteria. An important factor of this is the customers behaviour on the landing page.
At GYA we will ensure that your landing page is set up for success. The relevant information and call to action is crucial for the best possible conversion results.
Set up for success
A successful pay per click campaign requires research and analysis in order to add value. Our team uses the best tools and programs in the world to conduct a SEM audit & competitor analysis.
Success is knowing what the consumer is searching for and how they are searching for it. Having the right key words, targeting the correct demographic may be the difference in generating the correct audience.
Our team understands what your customer is searching for, when they are searching for it, what device they use to search your product or service and where they are in the world when searching for it! This allows us to target every single metric to better convert your customers.
Don’t launch and leave
Companies with limited resources make the mistake of setting up a campaign and waiting for the results to come in. Setting your campaign up for success is key, however constant monitoring will assist in delivering the very best performance.
Our team monitor your sponsored ads daily, looking for ways to improve. We block out negative key words that can drive traffic to your website but has no relevance to your product or services. We check to see what locations are performing at a peak against the under performing areas so that your money can be funnelled accordingly. We schedule times so that your money isn’t being spent outside of business hours and increase or decrease bid performance to accommodate the devices that are searching for your business.
The pay per click landscape is competitive. This means that your competitors are bidding for the same key words to out rank your business. Our team will monitor your bidding strategy so that no opportunity is being missed.
Return on investment
We grow when our clients grow! Everything and every dollar invested is tracked. Results to GYA means actual customer growth. We provide weekly updates on all your campaigns the detail required to measure your return.
Your company is assigned a dedicated marketing manager that will handle all your campaigns to make your experience with us as easy and efficient as possible for you. Having a dedicated manager means your campaigns are looked at from a holistic point of view.
Our team Is an extension of your business!
- Pictures are better than words
- Increase subscribers
- Target based on behaviours and interest
Re-Marketing & Audience Network
- Re engaging with your audience
What to expect with GYA SEM campaigns
Tailored ads to suit your business
Targeted to maximise conversion
Top of page rankings above the competition
Daily monitoring of your ads
Weekly updates on progress
Budget that’s suited to your business
Dedicated google account manager
Google Accredited Partner
Motivated by results, our high energy team of professionals work with you to define the desired goals and deliver the digital strategy to ensure the return on your investment.
Collaborate with Integrity
Open communication is the key to a successful relationship, we believe in transparency and complete honesty. We seek to understand your business and partner for success. Doing what is right by our client is doing what is right by GYA
We partner for the long term results, continuous improvement and growth. Our service ethic is built around being the very best partner to our clients. Our willingness to receive and act on our customers feedback is an invaluable acquisition within GYA.
Innovate and be Creative
We at GYA seek to understand what value means to our clients so that we can create a successful marketing solution. Our team collaborate to ensure we push the boundaries and keep evolving our thinking processes to meet the ever-changing landscape of digital.
Our team values are what we at GYA value the most, these are the foundations that our high-performance culture is based. We encourage our team to be creative and open minded, we actively pursue and support growth and learning, we have open and trusting relationships and value diversity and equality within the team.
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Don’t just take OUR word for it!
Dynamic team to work with. Very creative and proactive. I always look forward to seeing the results come in
An extremely professional and trustworthy team that has worked closely with our business to maximise our impact through the internet. GYA tailored an approach which actually worked and provide extremely accurate reporting which is industry specific. I have recommended GYA to other business who have all had great experiences.
Transformed my business into a profitable well known business by people from not only my surrounding areas but all over Sydney. Thanks to these guys my business went from one staff member to three staff members and a clientele of close to 2 thousand in one year. Will never stop using them as long as I am in business.
Amazing team to help promote my online business. Sales increased almost immediately after their services. Couldn’t be happier with their level of professionalism and care.
Great company to work with. Did a fantastic job on our website design, which led to an increase in sales. Very creative and detailed in their website layout which made it user friendly for our customers. I highly recommend Generate Your Audience. Their high service standards and flexibility made working with them enjoyable!
Exclusive insights for growing your brand in 2019
Exclusive insights for growing your brand in 2019
Our FREE Digital Marketing E-Book outlines:
- Digital Marketing Trends of 2019
- Voice Search
- Video Marketing
- Why Content is King
- E-Commerce Retail
- Pay Per Click Advertising
- Search Engine Optimization
- Social Media Marketing
- Page Speed is a Ranking Factor
- How to Make Video Work in 2019
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Frequently Asked Questions
|What social media networks should I be using?|
It depends on your audience, but it’s recommended that you incorporate Youtube, Facebook, Instagram and LinkedIn into your content marketing strategies. These platforms have great reach, and convert brand awareness to revenue for your business.
Don’t discredit snapchat either. Snapchat business accounts are easy-enough to manage, and profitable if your target demographic are ages 16-35.
|What is SEO?|
SEO embodies techniques, tools and strategy that allows the information you publish on your website to be discovered, improving and maximising reach. Your web content is later ranked against similar websites on search engines like Google, Yahoo!, Bing etc.
Keywords and phrases are the bread & butter to SEO, and this works cohesively with your webpage content.
|Do I need SEO?|
Yes. Search Engine Optimisation, commonly known as SEO, is your ticket to the races. Without it, your business is not even competing amongst your direct competitors online.
|How long does it take to see results?|
If you haven’t been competing in the online world, you’re likely to see results immediately through paid advertising strategies (PPC). Established businesses can measure brand awareness through sales conversion online and/or the increase of foot traffic to physical stores.
It’s important to understand your long term goals. Whilst immediate results are great, they may not be profitable in the long term. Curating your best content and implementing a yearly strategy that encompasses all elements of marketing is the best way to achieve longevity and profitability.
|What is Digital Marketing? How is it different from Regular Marketing?|
Digital marketing, widely referred to as inbound marketing, is the strategic placement of content, offers and communication in the online world.
Outbound marketing is the original form of traditional marketing. We associate outbound planning activities with events, direct mail, print and TVC/Radio advertisement.
As customer experience is as important as ever, it’s important to focus on campaigns that can align both outbound & inbound strategies.
|What are the best ways to optimise my site?|
Creating content based on information your customer’s tell you. You can find this information via quantitive analysis of your customer loyalty and your purchased services/products. Compare these results with total trade area census information for your surrounding areas and adjust your content accordingly to appeal to your audience.
|What sort of results can be expected out of the SEO campaign?|
More Traffic = More Brand Awareness.
More Brand Awareness = More Purchases.
|How do I get started?|
Contact us via email@example.com or 02 9641 6603. Organise your free confidential consultation with one of our experts.
We also offer complimentary online audits of your business.
Arrange a meeting today and let us know how you take your tea or coffee. We’ll have it ready for you when you get here.
|How much does your services cost?|
Cost is estimated based on the size of your business, your needs, and contract length with us. Entry level packages start at $500 per month.
|Do you send reports?|
Yes. Reports are generated weekly and monthly by our team of analysts. We also offer 24/7 access to your very own business dashboard. This allows you to track all online data in real-time.
|How Long Does it Take to Rank?|
If you’ve got the resources, you can rank quickly. It really comes down to how helpful and accurate your information is. Great video marketing and domain authority really propel your business into the swing of things.
PS: Domain authority is when your online content is shared via credible websites. For example; If a company like Woolworths, Nike, or Commonwealth Bank were to share a link to your content, on any of their pages, this would sky rocket your ranking drastically.
|DO YOU OFFER FREE DIGITAL MARKETING AUDITS?|
Yes. We offer a complimentary & comprehensive online audit. Contact us via firstname.lastname@example.org or 02 9641 6603.